相关论文: Social media self-branding and success: Quantitati…

Fashion is a multi-billion dollar industry with social and economic implications worldwide. To gain popularity, brands want to be represented by the top popular models. As new faces are selected using stringent (and often criticized)…

Social media has been a paramount arena for election campaigns for political actors. While many studies have been paying attention to the political campaigns related to partisanship, politicians also can conduct different campaigns…

Engaged costumers are a very import part of current social media marketing. Public figures and brands have to be very careful about what to post online. That is why the need for accurate strategies for anticipating the impact of a post…

Social media comprises interactive applications and platforms for creating, sharing and exchange of user-generated contents. The past ten years have brought huge growth in social media, especially online social networking services, and it…

People assume different and important roles within social networks. Some roles have received extensive study: that of influencers who are well-connected, and that of brokers who bridge unconnected parts of the network. However, very little…

Images become an important and prevalent way to express users' activities, opinions and emotions. In a social network, individual emotions may be influenced by others, in particular by close friends. We focus on understanding how users…

Bragging is the act of uttering statements that are likely to be positively viewed by others and it is extensively employed in human communication with the aim to build a positive self-image of oneself. Social media is a natural platform…

The online exchange of social recognition including, for instance, the Facebook "like" appears to produce a scarce allocation without a clear utility function defined for anyone involved. Given the importance attached to such digital…

User response to contributed content in online social media depends on many factors. These include how the site lays out new content, how frequently the user visits the site, how many friends the user follows, how active these friends are,…

Whenever a social media user decides to share a story, she is typically pleased to receive likes, comments, shares, or, more generally, feedback from her followers. As a result, she may feel compelled to use the feedback she receives to…

The United States have some of the highest rates of gun violence among developed countries. Yet, there is a disagreement about the extent to which firearms should be regulated. In this study, we employ social media signals to examine the…

Social status refers to the relative position within the society. It is an important notion in sociology and related research. The problem of measuring social status has been studied for many years. Various indicators are proposed to assess…

Social networking sites such as Twitter and Facebook have been shown to function as effective social sensors that can "feel the pulse" of a community. The aim of the current study is to test the feasibility of designing, implementing and…

Subjective Well-being(SWB), which refers to how people experience the quality of their lives, is of great use to public policy-makers as well as economic, sociological research, etc. Traditionally, the measurement of SWB relies on…

Motivation is essential in the learning process of university students, and teachers should have a wide range of strategies to address this issue. The emergence of social technologies has had a considerable influence in e-learning systems,…

The social media revolution has changed the way that brands interact with consumers. Instead of spending their advertising budget on interstate billboards, more and more companies are choosing to partner with so-called Internet…

Social influence is ubiquitous in cultural markets, from book recommendations in Amazon, to song popularities in iTunes and the ranking of newspaper articles in the online edition of the New York Times to mention only a few. Yet social…

Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user…

Social media are now a routine part of political campaigns all over the world. However, studies of the impact of campaigning on social platform have thus far been limited to cross-sectional datasets from one election period which are…

The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, a new advertising…