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Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…

社会与信息网络 · 计算机科学 2017-05-10 Kiran Garimella , Orestis Kostakis , Michael Mathioudakis

Practical news feed platforms generate a hybrid list of news articles and advertising items (e.g., products, services, or information) and many platforms optimize the position of news articles and advertisements independently. However, they…

信息检索 · 计算机科学 2023-06-06 Kojiro Iizuka , Yoshifumi Seki , Makoto P. Kato

With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that…

网络与互联网体系结构 · 计算机科学 2020-02-06 Ismael Castell-Uroz , Josep Solé-Pareta , Pere Barlet-Ros

Recent years have seen a sharp rise in adblocker use, driven by increased web tracking and personalized ads. However, a significant issue for adblocker users is the web breakages they encounter, which worsens their browsing experience and…

密码学与安全 · 计算机科学 2024-11-01 Ritik Roongta , Mitchell Zhou , Ben Stock , Rachel Greenstadt

The fast growing ad-blocker usage results in large revenue decrease for ad-supported online websites. Facing this problem, many online publishers choose either to cooperate with ad-blocker software companies to show acceptable ads or to…

人机交互 · 计算机科学 2020-02-18 Shuai Zhao , Achir Kalra , Cristian Borcea , Yi Chen

The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…

计算机与社会 · 计算机科学 2016-02-08 Javier Parra-Arnau , Jagdish Prasad Achara , Claude Castelluccia

Advertisements generate huge chunks of revenues for websites and online businesses. Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user…

计算机与社会 · 计算机科学 2020-01-28 Rohit Gupta , Rohit Panda

The social brain hypothesis fixes to 150 the number of social relationships we are able to maintain. Similar cognitive constraints emerge in several aspects of our daily life, from our mobility up to the way we communicate, and might even…

社会与信息网络 · 计算机科学 2020-10-06 Matteo Cinelli , Emanuele Brugnoli , Ana Lucia Schmidt , Fabiana Zollo , Walter Quattrociocchi , Antonio Scala

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the…

社会与信息网络 · 计算机科学 2016-11-01 Abhijnan Chakraborty , Bhargavi Paranjape , Sourya Kakarla , Niloy Ganguly

Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical…

密码学与安全 · 计算机科学 2016-04-18 Jagdish Prasad Achara , Javier Parra-Arnau , Claude Castelluccia

Regulators and browsers increasingly restrict user tracking to protect users' privacy online. In two large-scale empirical studies, we study the economic implications for publishers relying on selling advertising space to finance their…

综合经济学 · 经济学 2024-04-19 Rene Laub , Klaus M. Miller , Bernd Skiera

The rise of ad-blockers is viewed as an economic threat by online publishers, especially those who primarily rely on ad- vertising to support their services. To address this threat, publishers have started retaliating by employing ad-block…

密码学与安全 · 计算机科学 2016-05-20 Muhammad Haris Mughees , Zhiyun Qian , Zubair Shafiq , Karishma Dash , Pan Hui

Political polarization appears to be on the rise, as measured by voting behavior, general affect towards opposing partisans and their parties, and contents posted and consumed online. Research over the years has focused on the role of the…

社会与信息网络 · 计算机科学 2021-04-15 Kiran Garimella , Tim Smith , Rebecca Weiss , Robert West

Online platforms have transformed the way in which individuals access and interact with news, with a high degree of trust particularly placed in search engine results. We use web tracked behavioral data across a 2-month period and analyze…

计算机与社会 · 计算机科学 2023-04-06 Roberto Ulloa , Celina Sylwia Kacperski

A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…

计算机与社会 · 计算机科学 2026-02-16 Emmanouil Papadogiannakis , Panagiotis Papadopoulos , Nicolas Kourtellis , Evangelos Markatos

While JavaScript established itself as a cornerstone of the modern web, it also constitutes a major tracking and security vector, thus raising critical privacy and security concerns. In this context, some browser extensions propose to…

密码学与安全 · 计算机科学 2023-01-26 Romain Fouquet , Pierre Laperdrix , Romain Rouvoy

Privacy regulations have led to many websites showing cookie banners to their users. Usually, cookie banners present the user with the option to "accept" or "reject" cookies. Recently, a new form of paywall-like cookie banner has taken hold…

网络与互联网体系结构 · 计算机科学 2023-10-03 Ali Rasaii , Devashish Gosain , Oliver Gasser

Fake news is an age-old phenomenon, widely assumed to be associated with political propaganda published to sway public opinion. Yet, with the growth of social media, it has become a lucrative business for Web publishers. Despite many…

计算机与社会 · 计算机科学 2023-02-20 Emmanouil Papadogiannakis , Panagiotis Papadopoulos , Evangelos P. Markatos , Nicolas Kourtellis

Online advertising is the major source of income for a large portion of Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, etc.…

社会与信息网络 · 计算机科学 2021-02-02 Aritz Arrate , José González Cabañas , Ángel Cuevas , María Calderón , Rubén Cuevas

Funding the production of quality online content is a pressing problem for content producers. The most common funding method, online advertising, is rife with well-known performance and privacy harms, and an intractable subject-agent…

计算机与社会 · 计算机科学 2020-05-08 Panagiotis Papadopoulos , Peter Snyder , Dimitrios Athanasakis , Benjamin Livshits
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