相关论文: adPerf: Characterizing the Performance of Third-pa…

Efficient allocation of impressions to advertisers in display advertising has a significant impact on advertisers' utility and the browsing experience of users. The problem becomes particularly challenging in the presence of advertisers…

Perceived responsiveness of a web page is one of the most important and least understood metrics of web page design, and is critical for attracting and maintaining a large audience. Web pages can be designed to meet performance SLAs early…

Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This…

Third-party web cookies are often used for privacy-invasive behavior tracking. Partly due to privacy concerns, browser vendors have started to block all third-party cookies in recent years. To understand the effects of such third-party…

AI applications pose increasing demands on performance, so it is not surprising that the era of client-side distributed software is becoming important. On top of many AI applications already using mobile hardware, and even browsers for…

Web cookies have been the subject of many research studies over the last few years. However, most existing research does not consider multiple crucial perspectives that can influence the cookie landscape, such as the client's location, the…

Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical…

In recent years there has been a growing interest in crowdsourcing methodologies to be used in experimental research for NLP tasks. In particular, evaluation of systems and theories about persuasion is difficult to accommodate within…

In online advertising (Ad), advertisers are always eager to know how to globally optimize their budget allocation strategies across different channels for more conversions such as orders, payments, etc. Ignoring competition among different…

Getting deeper insights into the online browsing behavior of Web users has been a major research topic since the advent of the WWW. It provides useful information to optimize website design, Web browser design, search engines offerings, and…

Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does…

In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display…

Search advertising, a popular method for online marketing, has been employed to improve health by eliciting positive behavioral change. However, writing effective advertisements requires expertise and experimentation, which may not be…

A dominant regulatory model for web privacy is "notice and choice". In this model, users are notified of data collection and provided with options to control it. To examine the efficacy of this approach, this study presents the first…

This study examines inconsistencies in the brand safety classifications of online news articles by analyzing ratings from three leading brand safety providers, DoubleVerify, Integral Ad Science, and Oracle. We focus on news content because…

Modern Web APIs allow developers to provide extensively customized experiences for website visitors, but the richness of the device information they provide also make them vulnerable to being abused to construct browser fingerprints,…

Online advertising has become a key source of revenue for both web search engines and online publishers. For them, the ability of allocating right ads to right webpages is critical because any mismatched ads would not only harm web users'…

Advertisers usually enjoy the flexibility to choose criteria like target audience, geographic area and bid price when planning an campaign for online display advertising, while they lack forecast information on campaign performance to…

While substantial effort has been devoted to understand fraudulent activity in traditional online advertising (search and banner), more recent forms such as video ads have received little attention. The understanding and identification of…

A Web browser utilizes a device's CPU to parse HTML, build a Document Object Model, a Cascading Style Sheets Object Model, and render trees, and parse, compile, and execute computationally-heavy JavaScript. A powerful CPU is required to…