相关论文: adPerf: Characterizing the Performance of Third-pa…

There are a large number of competing ADXs on the Internet. It is the primary demand to identify and compare the advertising performance of ADX. Traditional method relies on training artificial online personas to represent behavioral…

Online advertising platforms use algorithmic systems to power the process of matching ads to users, termed ad delivery. Prior audits have demonstrated that ad delivery can be skewed by demographic attributes, such that ads are…

People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…

The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…

Mobile web browsing has recently surpassed desktop browsing both in term of popularity and traffic. Following its desktop counterpart, the mobile browsers ecosystem has been growing from few browsers (Chrome, Firefox, and Safari) to a…

The web has become a ubiquitous application development platform for mobile systems. Yet, web access on mobile devices remains an energy-hungry activity. Prior work in the field mainly focuses on the initial page loading stage, but fails to…

To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…

In-browser cryptojacking involves hijacking the CPU power of a website's visitor to perform CPU-intensive cryptocurrency mining, and has been on the rise, with 8500% growth during 2017. While some websites advocate cryptojacking as a…

In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to impose the delivery constraint to spend budget smoothly over…

Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns. Existing works have been concentrating on optimizing direct…

Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to elicit prices for these advertisements, making use of an…

The rapid growth of online advertising has fueled the growth of ad-blocking software, such as new ad-blocking and privacy-oriented browsers or browser extensions. In response, both ad publishers and ad networks are constantly trying to…

Advertising becomes one of the most popular ways of monetizing an online transaction platform. Usually, sponsored advertisements are posted on the most attractive positions to enhance the number of clicks. However, multiple e-commerce…

Real-time Bidding (RTB) advertisers wish to \textit{know in advance} the expected cost and yield of ad campaigns to avoid trial-and-error expenses. However, Campaign Performance Forecasting (CPF), a sequence modeling task involving tens of…

Consumers are exposed to advertisements across many different domains on the internet, such as fashion, beauty, car, food, and others. On the other hand, fashion represents second highest e-commerce shopping category. Does consumer digital…

Digital ads on social-media platforms play an important role in shaping access to economic opportunities. Our work proposes and implements a new third-party auditing method that can evaluate racial bias in the delivery of ads for education…

In the early age of the internet users enjoyed a large level of anonymity. At the time web pages were just hypertext documents; almost no personalisation of the user experience was o ered. The Web today has evolved as a world wide…

Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content…

Pay-per-click advertising includes various formats (\emph{e.g.}, search, contextual, social) with a total investment of more than 200 billion USD per year worldwide. An advertiser is given a daily budget to allocate over several, even…

Online audio advertising is a particular form of advertising used abundantly in online music streaming services. In these platforms, which tend to host tens of thousands of unique audio advertisements (ads), providing high quality ads…