相关论文: adPerf: Characterizing the Performance of Third-pa…
Funding the production of quality online content is a pressing problem for content producers. The most common funding method, online advertising, is rife with well-known performance and privacy harms, and an intractable subject-agent…
We present the first extensive measurement of the privacy properties of the advertising systems used by privacy-focused search engines. We propose an automated methodology to study the impact of clicking on search ads on three popular…
The recent advances of web-based cryptomining libraries along with the whopping market value of cryptocoins have convinced an increasing number of publishers to switch to web mining as a source of monetization for their websites. The…
Client-side Javascript execution environments (browsers) allow anonymous functions and event-based programming concepts such as callbacks. We investigate whether a mutate-and-test approach can be used to optimise web page load time in these…
Online advertising is a huge, rapidly growing advertising market in today's world. One common form of online advertising is using image ads. A decision is made (often in real time) every time a user sees an ad, and the advertiser is eager…
This article provides a quantitative analysis of privacy-compromising mechanisms on 1 million popular websites. Findings indicate that nearly 9 in 10 websites leak user data to parties of which the user is likely unaware; more than 6 in 10…
Creating and monitoring competitive and cost-effective pay-per-click advertisement campaigns through the web-search channel is a resource demanding task in terms of expertise and effort. Assisting or even automating the work of an…
Cost per click is a common metric to judge digital advertising campaign performance. In this paper we discuss an approach that generates a feature targeting recommendation to optimise cost per click. We also discuss a technique to assign…
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be…
Online advertising has become the backbone of the Internet economy by revolutionizing business marketing. It provides a simple and efficient way for advertisers to display their advertisements to specific individual users, and over the last…
Ads are an important revenue source for mobile app development, especially for free apps, whose expense can be compensated by ad revenue. The ad benefits also carry with costs. For example, too many ads can interfere the user experience,…
Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…
This research focuses on what users know about search engine optimization (SEO) and how well they can identify results that have potentially been influenced by SEO. We conducted an online survey with a sample representative of the German…
Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a…
There is a growing concern about consolidation trends in Internet services, with, for instance, a large fraction of popular websites depending on a handful of third-party service providers. In this paper, we report on a large-scale study of…
Third-party services form an integral part of the mobile ecosystem: they allow app developers to add features such as performance analytics and social network integration, and to monetize their apps by enabling user tracking and targeted ad…
With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that…
The technological transformation and automation of digital content delivery has revolutionized the media industry. Advertising landscape is gradually shifting its traditional media forms to the emergent of Internet advertising. In this…
In recent years, Optimized Cost Per Click (OCPC) and Optimized Cost Per Mille (OCPM) have emerged as the most widely adopted pricing models in the online advertising industry. However, the existing literature has yet to identify the…
Advertisements are unavoidable in modern society. Times Square is notorious for its incessant display of advertisements. Its popularity is worldwide and smaller cities possess miniature versions of the display, such as Pittsburgh and its…