相关论文: Monetizing Mobile Data via Data Rewards
Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…
In this paper, we analyze a round-based pricing scheme that encourages favorable behavior from users of real-time P2P applications like P2PTV. In the design of pricing schemes, we consider price to be a function of usage and capacity of…
Online advertising aims to increase user engagement and maximize revenue, but users respond heterogeneously to ad exposure. Some users purchase only when exposed to ads, while others purchase regardless of exposure, and still others never…
Mobility systems often suffer from a high price of anarchy due to the uncontrolled behavior of selfish users. This may result in societal costs that are significantly higher compared to what could be achieved by a centralized system-optimal…
Mobile Network Operators (MNOs) are providing more flexible wireless data services to attract subscribers and increase revenues. For example, the data trading market enables user-flexibility by allowing users to sell leftover data to or buy…
Networking on white spaces (i.e., locally unused spectrum) relies on active monitoring of spectrum usage. Spectrum databases based on empirical radio propagation models are widely adopted but shown to be error-prone, since they do not…
In this paper, we consider a novel business model of video websites via Membership-Advertising Mode in wireless network, where the video websites provide three video services for mobile users: \textit{VIP-Member} service, Regular-Member…
In this paper, we consider a recent cellular network connection paradigm, known as user-provided network (UPN), where users share their connectivity and act as an access point for other users. To incentivize user participation in this…
Customer retention or churn prevention is a challenging task of a telecom operator. One of the effective approaches is to offer some attractive incentive or additional services or money to the subscribers for keeping them engaged and make…
Data sponsoring is a widely-used incentive method in today's cellular networks, where video content providers (CPs) cover part or all of the cellular data cost for mobile users so as to attract more video users and increase data traffic. In…
Internet services are traditionally priced at flat rates; however, many Internet service providers (ISPs) have recently shifted towards two-part tariffs where a data cap is imposed to restrain data demand from heavy users. Although the…
Demand response is widely employed by today's data centers to reduce energy consumption in response to the increasing of electricity cost. To incentivize users of data centers participate in the demand response programs, i.e., breaking the…
Spectrum sharing is one of the promising solutions to meet the spectrum demand in 5G networks that results from the emerging services like machine to machine and vehicle to infrastructure communication. The idea is to allow a set of…
Preference-based reinforcement learning (RL) has shown potential for teaching agents to perform the target tasks without a costly, pre-defined reward function by learning the reward with a supervisor's preference between the two agent…
Mobile crowdsensing has shown a great potential to address large-scale data sensing problems by allocating sensing tasks to pervasive mobile users. The mobile users will participate in a crowdsensing platform if they can receive…
Sponsored search becomes an easy platform to match potential consumers' intent with merchants' advertising. Advertisers express their willingness to pay for each keyword in terms of bids to the search engine. When a user's query matches the…
Mobile Crowdsensing has shown a great potential to address large-scale problems by allocating sensing tasks to pervasive Mobile Users (MUs). The MUs will participate in a Crowdsensing platform if they can receive satisfactory reward. In…
This paper presents a comprehensive analytical study of two competitive cognitive operators' spectrum leasing and pricing strategies, taking into account operators' heterogeneity in leasing costs and users' heterogeneity in transmission…
In this paper, a salary-plus-bonus incentive mechanism is proposed to motivate WiFi Access Points (APs) to provide data offloading service for mobile network operators (MNOs). Under the proposed salary-plus-bonus scheme, WiFi APs are…
We analyze the effect of sponsored data platforms when Internet service providers (ISPs) compete for subscribers and content providers (CPs) compete for a share of the bandwidth usage by the customers. Our analytical model is of a full…