相关论文: Measuring Effectiveness of Video Advertisements
As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. This paper presents a comprehensive study that employs various…
Privacy-enhancing technologies (PETs) represent a critical operational challenge for the online advertising industry, requiring substantial infrastructure investment while promising improved consumer privacy protection. Even when PETs may…
A randomized experiment with almost 35 million Pandora listeners enables us to measure the sensitivity of consumers to advertising, an important topic of study in the era of ad-supported digital content provision. The experiment randomized…
With mobiles overtaking desktops as the primary vehicle of Internet consumption, mobile web performance has become a crucial factor for websites as it directly impacts their revenue. In principle, improving web performance entails squeezing…
Advertisements (ads) often contain strong affective content to capture viewer attention and convey an effective message to the audience. However, most computational affect recognition (AR) approaches examine ads via the text modality, and…
Vehicle service providers can display commercial ads in their vehicles based on passengers' origins and destinations to create a new revenue stream. In this work, we study a vehicle service provider who can generate different ad revenues…
Video summaries or highlights are a compelling alternative for exploring and contextualizing unprecedented amounts of video material. However, the summarization process is commonly automatic, non-transparent and potentially biased towards…
With the advent of faster internet services and growth of multimedia content, we observe a massive growth in the number of online videos. The users generate these video contents at an unprecedented rate, owing to the use of smart-phones and…
Studies of human mobility increasingly rely on digital sensing, the large-scale recording of human activity facilitated by digital technologies. Questions of variability and population representativity, however, in patterns seen from these…
Online advertisements that masquerade as non-advertising content pose numerous risks to users. Such hidden advertisements appear on social media platforms when content creators or "influencers" endorse products and brands in their content.…
Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the high volume of searches and the users' low tolerance for…
Adapting advertisements for multilingual audiences requires more than simple text translation; it demands preservation of visual consistency, spatial alignment, and stylistic integrity across diverse languages and formats. We introduce a…
The use of video surveillance in public spaces -- both by government agencies and by private citizens -- has attracted considerable attention in recent years, particularly in light of rapid advances in face-recognition technology. But it…
Modern Search Engine Results Pages (SERPs) present complex layouts where multiple elements compete for visibility. Attention modelling is crucial for optimising web design and computational advertising, whereas attention metrics can inform…
Ads supply personalization aims to balance the revenue and user engagement, two long-term objectives in social media ads, by tailoring the ad quantity and density. In the industry-scale system, the challenge for ads supply lies in modeling…
For industrial-scale advertising systems, prediction of ad click-through rate (CTR) is a central problem. Ad clicks constitute a significant class of user engagements and are often used as the primary signal for the usefulness of ads to…
Micro-videos are six-second videos popular on social media networks with several unique properties. Firstly, because of the authoring process, they contain significantly more diversity and narrative structure than existing collections of…
The increasing importance of videos as a medium for engagement, communication, and content creation makes them critical for organizations to consider for user feedback. However, sifting through vast amounts of video content on social media…
A major portion of postings on social networking sites constitute high quality digital images and videos. These images and videos require a fairly large amount of bandwidth during transmission. Accordingly, high quality image and video…
Visual-based human action recognition can be found in various application fields, e.g., surveillance systems, sports analytics, medical assistive technologies, or human-robot interaction frameworks, and it concerns the identification and…