相关论文: A Two Phase Investment Game for Competitive Opinio…

We study the problem of optimally investing in nodes of a social network in a competitive setting, where two camps aim to maximize adoption of their opinions by the population. In particular, we consider the possibility of campaigning in…

We study the problem of optimally investing in nodes of a social network in a competitive setting, wherein two camps aim to drive the average opinion of the population in their own favor. Using a well-established model of opinion dynamics,…

For maximizing influence spread in a social network, given a certain budget on the number of seed nodes, we investigate the effects of selecting and activating the seed nodes in multiple phases. In particular, we formulate an appropriate…

Shifting social opinions has far-reaching implications in various aspects, such as public health campaigns, product marketing, and political candidates. In this paper, we study a problem of opinion optimization based on the popular…

We present a network influence game that models players strategically seeding the opinions of nodes embedded in a social network. A social learning dynamic, whereby nodes repeatedly update their opinions to resemble those of their…

We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…

The problem of maximizing information diffusion, given a certain budget expressed in terms of the number of seed nodes, is an important topic in social networks research. Existing literature focuses on single phase diffusion where all seed…

Today, many companies take advantage of viral marketing to promote their new products, and since there are several competing companies in many markets, Competitive Influence Maximization has attracted much attention. Two categories of…

Now-a-days, \emph{Online Social Networks} have been predominantly used by commercial houses for viral marketing where the goal is to maximize profit. In this paper, we study the problem of Profit Maximization in the two\mbox{-}phase…

Public opinion is often affected by the presence of committed groups of individuals dedicated to competing points of view. Using a model of pairwise social influence, we study how the presence of such groups within social networks affects…

Consider the following process on a network: Each agent initially holds either opinion blue or red; then, in each round, each agent looks at two random neighbors and, if the two have the same opinion, the agent adopts it. This process is…

Individuals increasingly rely on social networking platforms to form opinions. However, these platforms typically aim to maximize engagement, which may not align with social good. In this paper, we introduce an opinion dynamics model where…

Now-a-days, Online Social Networks (OSNs) are extensively used by different commercial houses for viral marketing. The key problem that arises in this context is to choose a limited number of highly influential users as the initial adopters…

Currently used models of opinion formation use random initial conditions. In reality, most people in a social network, except for a small fraction of the population, are initially either unaware of, or indifferent to, the disputed issue. To…

Social influence profoundly impacts individual choices and collective behaviors in politics. In this work, driven by the goal of protecting elections from improper influence, we consider the following scenario: an individual, who has vested…

Opinion formation in complex social networks may exhibit complex system dynamics even when based on some simplest system evolution models. An interesting and important issue is the effects of the initial state on the final steady-state…

We investigate opinion dynamics and information spreading on networks under the influence of content filtering technologies. The filtering mechanism, present in many online social platforms, reduces individuals' exposure to disagreeing…

Public opinion governance in social networks is critical for public health campaigns, political elections, and commercial marketing. In this paper, we addresse the problem of maximizing overall opinion in social networks by strategically…

A long line of work in social psychology has studied variations in people's susceptibility to persuasion -- the extent to which they are willing to modify their opinions on a topic. This body of literature suggests an interesting…

The proliferation of social media platforms, recommender systems, and their joint societal impacts have prompted significant interest in opinion formation and evolution within social networks. We study how local edge dynamics can drive…