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As mobile devices become more and more popular, mobile gaming has emerged as a promising market with billion-dollar revenues. A variety of mobile game platforms and services have been developed around the world. A critical challenge for…

The emergence of mobile games has caused a paradigm shift in the video-game industry. Game developers now have at their disposal a plethora of information on their players, and thus can take advantage of reliable models that can accurately…

In subscription-based businesses, the churn rate refers to the percentage of customers who discontinue their subscriptions within a given time period. Particularly, in the mobile games industry, the churn rate is often pronounced due to the…

Reducing user attrition, i.e. churn, is a broad challenge faced by several industries. In mobile social games, decreasing churn is decisive to increase player retention and rise revenues. Churn prediction models allow to understand player…

Data-driven approaches which aim to identify and predict player engagement are becoming increasingly popular in games industry contexts. This is due to the growing practice of tracking and storing large volumes of in-game telemetries…

In freemium games, the revenue from a player comes from the in-app purchases made and the advertisement to which that player is exposed. The longer a player is playing the game, the higher will be the chances that he or she will generate a…

With the surge in mobile gaming, accurately predicting user spending on newly downloaded games has become paramount for maximizing revenue. However, the inherently unpredictable nature of user behavior poses significant challenges in this…

Customer churn prediction in the telecommunications sector represents a critical business intelligence task that has evolved from subjective human assessment to sophisticated algorithmic approaches. In this work, we present a comprehensive…

Mobile Edge Caching is a promising technique to enhance the content delivery quality and reduce the backhaul link congestion, by storing popular content at the network edge or mobile devices (e.g. base stations and smartphones) that are…

Modern mobile applications are benefiting significantly from the advancement in deep learning, e.g., implementing real-time image recognition and conversational system. Given a trained deep learning model, applications usually need to…

Currently, explosive increase of smartphones with powerful built-in sensors such as GPS, accelerometers, gyroscopes and cameras has made the design of crowdsensing applications possible, which create a new interface between human beings and…

The timely identification of mental disorders in adolescents is a global public health challenge.Single factor is difficult to detect the abnormality due to its complex and subtle nature. Additionally, the generalized multimodal…

In the free online game industry, churn prediction is an important research topic. Reducing the churn rate of a game significantly helps with the success of the game. Churn prediction helps a game operator identify possible churning players…

Modeling tap or click sequences of users on a mobile device can improve our understandings of interaction behavior and offers opportunities for UI optimization by recommending next element the user might want to click on. We analyzed a…

In business retention, churn prevention has always been a major concern. This work contributes to this domain by formalizing the problem of churn prediction in the context of online gambling as a binary classification task. We also propose…

Machine learning (ML) systems have become vital in the mobile gaming industry. Companies like King have been using them in production to optimize various parts of the gaming experience. One important area is in-app purchases: purchases made…

With the recent increase in the quantity of high fidelity games appearing on mobile devices and the recent trend of gaming focused mobile devices, there is a new requirement for a clear and comprehensive measure of the quality of gaming…

Recent years have witnessed an explosive growth of mobile devices. Mobile devices are permeating every aspect of our daily lives. With the increasing usage of mobile devices and intelligent applications, there is a soaring demand for mobile…

Recommender systems create enormous value for businesses and their consumers. They increase revenue for businesses while improving the consumer experience by recommending relevant products amidst huge product base. Product bundling is an…

The game industry is moving into an era where old-style game engines are being replaced by re-engineered systems with embedded machine learning technologies for the operation, analysis and understanding of game play. In this paper, we…