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In this paper, we propose the amphibious influence maximization (AIM) model that combines traditional marketing via content providers and viral marketing to consumers in social networks in a single framework. In AIM, a set of content…
Online influence maximization (OIM) is a popular problem in social networks to learn influence propagation model parameters and maximize the influence spread at the same time. Most previous studies focus on the independent cascade (IC)…
In the influence maximization (IM) problem, we are given a social network and a budget $k$, and we look for a set of $k$ nodes in the network, called seeds, that maximize the expected number of nodes that are reached by an influence cascade…
The well-known influence maximization problem aims at maximizing the influence of one information cascade in a social network by selecting appropriate seed users prior to the diffusion process. In its adaptive version, additional seed users…
Link recommendation systems in online social networks (OSNs), such as Facebook's ``People You May Know'', Twitter's ``Who to Follow'', and Instagram's ``Suggested Accounts'', facilitate the formation of new connections among users. This…
Continuous influence maximization (CIM) generalizes the original influence maximization by incorporating general marketing strategies: a marketing strategy mix is a vector $\boldsymbol x = (x_1,\dots,x_d)$ such that for each node $v$ in a…
Influence maximization (IM) aims to select a small number of nodes that are able to maximize their influence in a network and covers a wide range of applications. Despite numerous attempts to provide effective solutions in ordinary…
Information cascade in online social networks can be rather negative, e.g., the spread of rumors may trigger panic. To limit the influence of misinformation in an effective and efficient manner, the influence minimization (IMIN) problem is…
Finding the seed set that maximizes the influence spread over a network is a well-known NP-hard problem. Though a greedy algorithm can provide near-optimal solutions, the subproblem of influence estimation renders the solutions inefficient.…
In the study of social networks, a fundamental problem is that of influence maximization (IM): How can we maximize the collective opinion of individuals in a network given constrained marketing resources? Traditionally, the IM problem has…
Motivated by applications such as viral marketing, the problem of influence maximization (IM) has been extensively studied in the literature. The goal is to select a small number of users to adopt an item such that it results in a large…
We study the task of selecting $k$ nodes, in a social network of size $n$, to seed a diffusion with maximum expected spread size, under the independent cascade model with cascade probability $p$. Most of the previous work on this problem…
Nowadays, people in the modern world communicate with their friends, relatives, and colleagues through the internet. Persons/nodes and communication/edges among them form a network. Social media networks are a type of network where people…
Aiming at selecting a small subset of nodes with maximum influence on networks, the Influence Maximization (IM) problem has been extensively studied. Since it is #P-hard to compute the influence spread given a seed set, the state-of-the-art…
Social networks represent nowadays in many contexts the main source of information transmission and the way opinions and actions are influenced. For instance, generic advertisements are way less powerful than suggestions from our contacts.…
The classic influence maximization problem finds a limited number of influential seed users in a social network such that the expected number of influenced users in the network, following an influence cascade model, is maximized. The…
In this paper, we revisit the problem of influence maximization with fairness, which aims to select k influential nodes to maximise the spread of information in a network, while ensuring that selected sensitive user attributes are fairly…
Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their influence. However, most previous works on IM do not explore…
As a widely observable social effect, influence diffusion refers to a process where innovations, trends, awareness, etc. spread across the network via the social impact among individuals. Motivated by such social effect, the concept of…
Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…