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相关论文: Diving Deep into Clickbaits: Who Use Them to What …

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Clickbait (headlines) make use of misleading titles that hide critical information from or exaggerate the content on the landing target pages to entice clicks. As clickbaits often use eye-catching wording to attract viewers, target contents…

计算与语言 · 计算机科学 2017-10-06 Xinyue Cao , Thai Le , Jason , Zhang

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the…

社会与信息网络 · 计算机科学 2016-11-01 Abhijnan Chakraborty , Bhargavi Paranjape , Sourya Kakarla , Niloy Ganguly

Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by…

信息检索 · 计算机科学 2018-08-02 Vaibhav Kumar , Dhruv Khattar , Siddhartha Gairola , Yash Kumar Lal , Vasudeva Varma

Clickbait headlines are frequently used to attract readers to read articles. Although this headline type has turned out to be a technique to engage readers with misleading items, it is still unknown whether the technique can be used to…

计算与语言 · 计算机科学 2019-11-27 Sima Bhowmik , Md Main Uddin Rony , Md Mahfuzul Haque , Kristen Alley Swain , Naeemul Hassan

Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait…

计算与语言 · 计算机科学 2018-06-21 Amin Omidvar , Hui Jiang , Aijun An

Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often…

计算与语言 · 计算机科学 2019-10-18 Ankesh Anand , Tanmoy Chakraborty , Noseong Park

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to…

计算与语言 · 计算机科学 2017-10-10 Vijayasaradhi Indurthi , Subba Reddy Oota

Clickbait is deceptive text that can manipulate web browsing, creating an information gap between a link and target page that literally baits a user into clicking. Clickbait detection continues to be well studied, but analyses of clickbait…

社会与信息网络 · 计算机科学 2025-11-21 Austin McCutcheon , Chris Brogly

Clickbait has grown to become a nuisance to social media users and social media operators alike. Malicious content publishers misuse social media to manipulate as many users as possible to visit their websites using clickbait messages.…

计算与语言 · 计算机科学 2018-12-31 Martin Potthast , Tim Gollub , Matthias Hagen , Benno Stein

With the growing shift towards news consumption primarily through social media sites like Twitter, most of the traditional as well as new-age media houses are promoting their news stories by tweeting about them. The competition for user…

社会与信息网络 · 计算机科学 2017-09-12 Abhijnan Chakraborty , Rajdeep Sarkar , Ayushi Mrigen , Niloy Ganguly

Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language…

计算与语言 · 计算机科学 2025-05-13 Han Wang , Yi Zhu , Ye Wang , Yun Li , Yunhao Yuan , Jipeng Qiang

Clickbaits are online articles with deliberately designed misleading titles for luring more and more readers to open the intended web page. Clickbaits are used to tempted visitors to click on a particular link either to monetize the landing…

社会与信息网络 · 计算机科学 2020-03-31 Abinash Pujahari , Dilip Singh Sisodia

The impact of continually evolving digital technologies and the proliferation of communications and content has now been widely acknowledged to be central to understanding our world. What is less acknowledged is that this is based on the…

人工智能 · 计算机科学 2018-06-13 Lasya Venneti , Aniket Alam

Clickbaits are catchy headlines that are frequently used by social media outlets in order to allure its viewers into clicking them and thus leading them to dubious content. Such venal schemes thrive on exploiting the curiosity of naive…

计算与语言 · 计算机科学 2018-11-06 Amrith Rajagopal Setlur

Online news outlets operate predominantly on an advertising-based revenue model, compelling journalists to create headlines that are often scandalous, intriguing, and provocative -- commonly referred to as clickbait. Automatic detection of…

计算与语言 · 计算机科学 2025-07-25 Marija Anđelić , Dominik Šipek , Laura Majer , Jan Šnajder

We introduce and study the task of clickbait spoiling: generating a short text that satisfies the curiosity induced by a clickbait post. Clickbait links to a web page and advertises its contents by arousing curiosity instead of providing an…

计算与语言 · 计算机科学 2022-03-22 Matthias Hagen , Maik Fröbe , Artur Jurk , Martin Potthast

The topic of clickbait has garnered lot of attention since the advent of social media. Meriam-Webster defines Clickbait as something designed to make readers want to click on a hyperlink especially when the link leads to content of dubious…

计算机与社会 · 计算机科学 2019-04-17 Adil Rajput

Click counts are related to the amount of money that online advertisers paid to news sites. Such business models forced some news sites to employ a dirty trick of click-baiting, i.e., using a hyperbolic and interesting words, sometimes…

计算与语言 · 计算机科学 2021-02-03 Muhammad N. Fakhruzzaman , Saidah Z. Jannah , Ratih A. Ningrum , Indah Fahmiyah

In order to expand their reach and increase website ad revenue, media outlets have started using clickbait techniques to lure readers to click on articles on their digital platform. Having successfully enticed the user to open the article,…

Clickbait headlines degrade the quality of online information and undermine user trust. We present a hybrid approach to clickbait detection that combines transformer-based text embeddings with linguistically motivated informativeness…

计算与语言 · 计算机科学 2026-02-23 Wojciech Michaluk , Tymoteusz Urban , Mateusz Kubita , Soveatin Kuntur , Anna Wroblewska
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