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A topic propagating in a social network reaches its tipping point if the number of users discussing it in the network exceeds a critical threshold such that a wide cascade on the topic is likely to occur. In this paper, we consider the task…
Most studies on influence maximization focus on one-shot propagation, i.e. the influence is propagated from seed users only once following a probabilistic diffusion model and users' activation are determined via single cascade. In reality…
Given a social network $G$, the profit maximization (PM) problem asks for a set of seed nodes to maximize the profit, i.e., revenue of influence spread less the cost of seed selection. The target profit maximization (TPM) problem, which…
As a dual problem of influence maximization, the seed minimization problem asks for the minimum number of seed nodes to influence a required number $\eta$ of users in a given social network $G$. Existing algorithms for seed minimization…
We study the min-cost seed selection problem in online social networks, where the goal is to select a set of seed nodes with the minimum total cost such that the expected number of influenced nodes in the network exceeds a predefined…
When nodes can repeatedly update their behavior (as in agent-based models from computational social science or repeated-game play settings) the problem of optimal network seeding becomes very complex. For a popular spreading-phenomena model…
Given a budget and arbitrary cost for selecting each node, the budgeted influence maximization (BIM) problem concerns selecting a set of seed nodes to disseminate some information that maximizes the total number of nodes influenced (termed…
In a social network, even about the same information the excitements between different pairs of users are different. If you want to spread a piece of new information and maximize the expected total amount of excitements, which seed users…
A wide array of complex biological, social, and physical systems have recently been shown to be quantitatively described by Ising models, which lie at the intersection of statistical physics and machine learning. Here, we study the…
In this paper, we consider the Target Set Selection problem: given a graph and a threshold value $thr(v)$ for any vertex $v$ of the graph, find a minimum size vertex-subset to "activate" s.t. all the vertices of the graph are activated at…
Let $G$ be a graph, which represents a social network, and suppose each node $v$ has a threshold value $\tau(v)$. Consider an initial configuration, where each node is either positive or negative. In each discrete time step, a node $v$…
We consider the problem of selecting $k$ seed nodes in a network to maximize the minimum probability of activation under an independent cascade beginning at these seeds. The motivation is to promote fairness by ensuring that even the least…
We consider stochastic influence maximization problems arising in social networks. In contrast to existing studies that involve greedy approximation algorithms with a 63% performance guarantee, our work focuses on solving the problem…
Given a social network with nonuniform selection cost of the users, the problem of \textit{Budgeted Influence Maximization} (BIM in short) asks for selecting a subset of the nodes within an allocated budget for initial activation, such that…
There has been significant interest in the networking community on the impact of cascade effects on the diffusion of networking technology upgrades in the Internet. Thinking of the global Internet as a graph, where each node represents an…
Trigger-action platforms (TAPs) allow users to connect independent web-based or IoT services to achieve useful automation. They provide a simple interface that helps end-users create trigger-compute-action rules that pass data between…
Influence maximization, defined as a problem of finding a set of seed nodes to trigger a maximized spread of influence, is crucial to viral marketing on social networks. For practical viral marketing on large scale social networks, it is…
In the context of influence propagation in a social graph, we can identify three orthogonal dimensions - the number of seed nodes activated at the beginning (known as budget), the expected number of activated nodes at the end of the…
The Target Set Selection problem takes as an input a graph $G$ and a non-negative integer threshold $ \mbox{thr}(v) $ for every vertex $v$. A vertex $v$ can get active as soon as at least $ \mbox{thr}(v) $ of its neighbors have been…
In this paper, we consider the problem of maximizing the spread of influence through a social network. Given a graph with a threshold value~$thr(v)$ attached to each vertex~$v$, the spread of influence is modeled as follows: A vertex~$v$…