相关论文: Evaluating Electronic Customer Relationship Manage…
This paper investigates how retailers at different stages of e-commerce maturity evaluate their entry to e-commerce activities. The study was conducted using qualitative approach interviewing 16 retailers in Saudi Arabia. It comes up with…
In consumer applications, Customer Relationship Management (CRM) has traditionally relied on the manual optimisation of static, rule-based messaging strategies. While adaptive and autonomous learning systems offer the promise of scalable…
Understanding customer lifetime value is key to nurturing long-term customer relationships, however, estimating it is far from straightforward. In the retail banking industry, commonly used approaches rely on simple heuristics and do not…
The article focuses on researching a system for processing and analyzing tracking data based on RFID technology to study the customer journey in retail. It examines the evolution of RFID technology, its key operating principles, and modern…
This paper looks at the present standing of ecommerce in Saudi Arabia, as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better…
This study explores the enhancement of customer satisfaction in the airline industry, a critical factor for retaining customers and building brand reputation, which are vital for revenue growth. Utilizing a combination of machine learning…
In electronic commerce (e-commerce)markets, a decision-maker faces a sequential choice problem. Third-party intervention is essential in making purchase decisions in this choice process. For instance, while purchasing products/services…
Multi-agent systems offer a new and exciting way of understanding the world of work. We apply agent-based modeling and simulation to investigate a set of problems in a retail context. Specifically, we are working to understand the…
The health outcomes of high-need patients can be substantially influenced by the degree of patient engagement in their own care. The role of care managers includes that of enrolling patients into care programs and keeping them sufficiently…
This research study examined how the number of reviews, review scores product involvement, and product review valence affect consumers' shopping decisions. Specifically, two online experiments were conducted to examine how product review…
With the advancement in the marketing channel, the use of e-commerce has increased tremendously therefore the basic objective of this study is to analyze the impact of business analytics and decision support systems on e-commerce in small…
This study investigates factors influencing employees' perceptions of the usefulness of Business Process Management Systems (BPMS) in commercial settings. It explores the roles of system dependency, system quality, and the quality of…
This paper investigates interaction among residential electricity users and utility company in a distribution network with the capability of two-way communication provided by smart grid. The energy consumption scheduling of electricity…
A potential objective of every financial organization is to retain existing customers and attain new prospective customers for long-term. The economic behaviour of customer and the nature of the organization are controlled by a prescribed…
In e-commerce, ranking the search results based on users' preference is the most important task. Commercial e-commerce platforms, such as, Amazon, Alibaba, eBay, Walmart, etc. perform extensive and relentless research to perfect their…
Improved search quality enhances users' satisfaction, which directly impacts sales growth of an E-Commerce (E-Com) platform. Traditional Learning to Rank (LTR) algorithms require relevance judgments on products. In E-Com, getting such…
We consider a scenario where multiple event-based systems use a wireless network to communicate with their respective controllers. These systems use a contention resolution mechanism (CRM) to arbitrate access to the network. We present a…
The availability of social media simplifies the companies-customers relationship. An effort to engage customers in conversation networks using social media is called Social Customer Relationship Management (SCRM). Social Network Analysis…
In online internet advertising, machine learning models are widely used to compute the likelihood of a user engaging with product related advertisements. However, the performance of traditional machine learning models is often impacted due…
Tourism industry has grown tremendously in the previous several decades. Despite its global impact, there still remain a number of open questions related to better understanding of tourists and their habits. In this work we analyze the…