相关论文: An Empirical Study on Display Ad Impression Viewab…

The importance of Facebook advertising has risen dramatically in recent years, with the platform accounting for almost 20% of the global online ad spend in 2017. An important consideration in advertising is incrementality: how much of the…

Optimizing conversions is crucial in modern online advertising systems, enabling advertisers to deliver relevant products to users and drive business outcomes. However, accurately predicting conversion events remains challenging due to…

Context: In-app advertising is the primary source of revenue for many mobile apps. The cost of advertising (ad cost) is non-negligible for app developers to ensure a good user experience and continuous profits. Previous studies mainly focus…

Ad platforms require reliable measurement of advertising returns: what increase in performance (such as clicks or conversions) can an advertiser expect in return for additional budget on the platform? Even from the perspective of the…

Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…

Direct buy advertisers procure advertising inventory at fixed rates from publishers and ad networks. Such advertisers face the complex task of choosing ads amongst myriad new publisher sites. We offer evidence that advertisers do not excel…

Nearly all 3D displays need calibration for correct rendering. More often than not, the optical elements in a 3D display are misaligned from the designed parameter setting. As a result, 3D magic does not perform well as intended. The…

Political advertising on social media has become a central element in election campaigns. However, granular information about political advertising on social media was previously unavailable, thus raising concerns regarding fairness,…

Internet advertisers (buyers) repeatedly procure ad impressions from ad platforms (sellers) with the aim to maximize total conversion (i.e. ad value) while respecting both budget and return-on-investment (ROI) constraints for efficient…

The pixels in an image, and the objects, scenes, and actions that they compose, determine whether an image will be memorable or forgettable. While memorability varies by image, it is largely independent of an individual observer. Observer…

We consider a causal inference problem frequently encountered in online advertising systems, where a publisher (e.g., Instagram, TikTok) interacts repeatedly with human users and advertisers by sporadically displaying to each user an…

Consumers are exposed to advertisements across many different domains on the internet, such as fashion, beauty, car, food, and others. On the other hand, fashion represents second highest e-commerce shopping category. Does consumer digital…

This paper presents models for predicted click-through rates in position auctions that take into account two possibilities that are not normally considered---that the identities of ads shown in other positions may affect the probability…

In light of the growing market of Ad Exchanges for the real-time sale of advertising slots, publishers face new challenges in choosing between the allocation of contract-based reservation ads and spot market ads. In this setting, the…

Online audio advertising is a particular form of advertising used abundantly in online music streaming services. In these platforms, which tend to host tens of thousands of unique audio advertisements (ads), providing high quality ads…

Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowadays, multi-slot display advertising is gradually becoming…

Prior spending shutoff experiments in search advertising have found that paid ads cannibalize organic traffic. But it is unclear whether the same is true for other high volume advertising channels like mobile display advertising. We…

The causal effect of showing an ad to a potential customer versus not, commonly referred to as "incrementality", is the fundamental question of advertising effectiveness. In digital advertising three major puzzle pieces are central to…

Since its introduction, television has been the main channel of investment for advertisements in order to influence customers purchase behavior. Many have attributed the mere exposure effect as the source of influence in purchase intention…

In display advertising, advertisers want to achieve a marketing objective with constraints on budget and cost-per-outcome. This is usually formulated as an optimization problem that maximizes the total utility under constraints. The…