相关论文: Implications for Utilizing YouTube based Community…

Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content…

Understanding the factors that impact the popularity dynamics of social media can drive the design of effective information services, besides providing valuable insights to content generators and online advertisers. Taking YouTube as case…

YouTube, with millions of content creators, has become the preferred destination for watching videos online. Through the Partner program, YouTube allows content creators to monetize their popular videos. Of significant importance for…

This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the…

Social media marketing is an emerging marketing technique worldwide. This research concentrates on how effectively social media can be used to promote a product in tourism industry. The efficient use of social media develops a tourism…

Analysis how to use Internet influence to the process of political communication, marketing and the management of public relations, what kind of online communication methods are used by political parties, and to assess satisfaction, means…

With the continuous increase of internet usage in todays time, everyone is influenced by this source of the power of technology. Due to this, the rise of applications and games Is unstoppable. A major percentage of our population uses these…

The increasing importance of videos as a medium for engagement, communication, and content creation makes them critical for organizations to consider for user feedback. However, sifting through vast amounts of video content on social media…

Video-sharing social media like YouTube provide access to diverse cultural products from all over the world, making it possible to test theories that the Web facilitates global cultural convergence. Drawing on a daily listing of YouTube's…

Video sharing sites, such as YouTube, use video responses to enhance the social interactions among their users. The video response feature allows users to interact and converse through video, by creating a video sequence that begins with an…

One of the key emerging roles of the YouTube platform is providing creators the ability to generate revenue from their content and interactions. Alongside tools provided directly by the platform, such as revenue-sharing from advertising,…

Sentiment Analysis is currently a vital area of research. With the advancement in the use of the internet, the creation of social media, websites, blogs, opinions, ratings, etc. has increased rapidly. People express their feedback and…

With the increase of digital data and social network platforms the impact of social media science in driving company decision related to product/service features and customer care operations is becoming more crucial. In particular, platform…

Energy production and management face significant political, economic, and environmental challenges, yet the rise in information consumption through social media undermines the availability of reliable knowledge to the general public. This…

Video communication has been rapidly increasing over the past decade, with YouTube providing a medium where users can post, discover, share, and react to videos. There has also been an increase in the number of videos citing research…

YouTube is a major social media platform that plays a significant role in digital culture, with content creators at its core. These creators often engage in controversial behaviour to drive engagement, which can foster toxicity. This paper…

YouTube plays an ever more important role as a political medium. Yet, the implications are to-date not well understood and difficult to analyse, since access to YouTube's statistics is limited. To address this gap, we surveyed 124 people…

We combine user-centric Twitter data with video-centric YouTube data to analyze who watches and shares what on YouTube. Combination of two data sets, with 87k Twitter users, 5.6mln YouTube videos and 15mln video sharing events, allows rich…

YouTube, a world-famous video sharing website, maintains a list of the top trending videos on the platform. Due to its huge amount of users, it enables researchers to understand people's preference by analyzing the trending videos. Trending…

Like other social media websites, YouTube is not immune from the attention of spammers. In particular, evidence can be found of attempts to attract users to malicious third-party websites. As this type of spam is often associated with…