面向个性化电商的动态产品图像生成与规模化推荐
信息检索
2024-08-23 v1
摘要
将潜在扩散基于图像生成技术与情境臂袖结合,实现了规模化的、具有个性化的引人注目的产品图像的生成,此前此技术要么不可行,要么成本过高.本文展示了我们如何利用这些技术来提升线上再营销活动中针对电商的推荐用户参与度.
引用
@article{arxiv.2408.12392,
title = {Dynamic Product Image Generation and Recommendation at Scale for Personalized E-commerce},
author = {Ádám Tibor Czapp and Mátyás Jani and Bálint Domián and Balázs Hidasi},
journal= {arXiv preprint arXiv:2408.12392},
year = {2024}
}
备注
Appearing in the Proceedings of the 18th ACM Conference on Recommender Systems (RecSys'24) as an Industry Track paper