在线广告中的自动竞价与拍卖：综述
计算机科学与博弈论
2024-08-15 v1
摘要
在本综述中，我们总结了由在线广告中自动竞价策略日益普及所推动的研究的最新发展。我们探讨了市场接受这种自动竞价所带来的挑战和机遇，并涵盖了该领域的广泛主题，包括竞价算法、常见拍卖格式的均衡分析与效率，以及最优拍卖设计。
引用
@article{arxiv.2408.07685,
title = {Auto-bidding and Auctions in Online Advertising: A Survey},
author = {Gagan Aggarwal and Ashwinkumar Badanidiyuru and Santiago R. Balseiro and Kshipra Bhawalkar and Yuan Deng and Zhe Feng and Gagan Goel and Christopher Liaw and Haihao Lu and Mohammad Mahdian and Jieming Mao and Aranyak Mehta and Vahab Mirrokni and Renato Paes Leme and Andres Perlroth and Georgios Piliouras and Jon Schneider and Ariel Schvartzman and Balasubramanian Sivan and Kelly Spendlove and Yifeng Teng and Di Wang and Hanrui Zhang and Mingfei Zhao and Wennan Zhu and Song Zuo},
journal= {arXiv preprint arXiv:2408.07685},
year = {2024}
}