Related papers: Social Media Impact on Website Ranking
Two main approaches to using social network information in recommendation have emerged: augmenting collaborative filtering with social data and algorithms that use only ego-centric data. We compare the two approaches using movie and music…
Search engines play a central role in routing political information to citizens. The algorithmic personalization of search results by large search engines like Google implies that different users may be offered systematically different…
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…
This paper develops a theoretical model to study the economic incentives for a social media platform to moderate user-generated content. We show that a self-interested platform can use content moderation as an effective marketing tool to…
PageRank has become a key element in the success of search engines, allowing to rank the most important hits in the top screen of results. One key aspect that distinguishes PageRank from other prestige measures such as in-degree is its…
Autonomous mechanisms have been proposed to regulate certain aspects of society and are already being used to regulate business organisations. We take seriously recent proposals for algorithmic regulation of society, and we identify the…
Internet users highly rely on and trust web search engines, such as Google, to find relevant information online. However, scholars have documented numerous biases and inaccuracies in search outputs. To improve the quality of search results,…
In e-commerce, ranking the search results based on users' preference is the most important task. Commercial e-commerce platforms, such as, Amazon, Alibaba, eBay, Walmart, etc. perform extensive and relentless research to perfect their…
Mature social networking services are one of the greatest assets of today's organizations. This valuable asset, however, can also be a threat to an organization's confidentiality. Members of social networking websites expose not only their…
We analyze linkage strategies for a set I of webpages for which the webmaster wants to maximize the sum of Google's PageRank scores. The webmaster can only choose the hyperlinks starting from the webpages of I and has no control on the…
Social Network Analysis (SNA) tries to understand and exploit the key features of social networks in order to manage their life cycle and predict their evolution. Increasingly popular web 2.0 sites are forming huge social network. Classical…
Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…
In the context of modern marketing, Twitter is considered a communication platform to spread information. Many companies create and acquire several Twitter accounts to support and perform varieties of marketing mix activities. Initially,…
We know that reputation in organisational contexts can be understood as a valuable asset that requires diligent management. It directly affects how a firm is publicly perceived, and indirectly, how a firm will perform economically. The…
With the continuous increase of internet usage in todays time, everyone is influenced by this source of the power of technology. Due to this, the rise of applications and games Is unstoppable. A major percentage of our population uses these…
The World-Wide Web (WWW) is characterized by a strong community structure in which communities of webpages (e.g. those sharing a common keyword) are densely interconnected by hyperlinks. We study how such network architecture affects the…
In the current digital age of the Internet, with ever-growing networks and data-driven business models, digital platforms and especially marketplaces are becoming increasingly important. These platforms focus primarily on digital businesses…
In the practical work of websites popularization, analysis of their efficiency and downloading it is of key importance to take into account web-ratings data. The main indicators of website traffic include the number of unique hosts from…
The field of Web services is an important paradigm in distributed application development. Currently, many businesses are seeking to convert their applications into web services because of its ability to promote inter-operability among…
Consumers can acquire information through their own search efforts or through their social network. Information diffusion via word-of-mouth communication leads to some consumers free-riding on their "friends" and less information…