Related papers: Social Media Impact on Website Ranking
In this paper we have modified the existing page ranking mechanism as an advanced Page Rank Algorithm based on Semantics Inlinks Outlinks and Google Analytics. We have used Semantics page ranking to rank pages according to the word searched…
Web search engines apply a variety of ranking signals to achieve user satisfaction, i.e., results pages that provide the best-possible results to the user. While these ranking signals implicitly consider credibility (e.g., by measuring…
This paper provides a simple theoretical framework to evaluate the effect of key parameters of ranking algorithms, namely popularity and personalization parameters, on measures of platform engagement, misinformation and polarization. The…
Content marketing is todays one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and…
Online social networks are used to diffuse opinions and ideas among users, enabling a faster communication and a wider audience. The way in which opinions are conditioned by social interactions is usually called social influence. Social…
Social Media is a key aspect of modern society where people share their thoughts, views, feelings and sentiments. Over the last few years, the inflation in popularity of social media has resulted in a monumental increase in data. Users use…
Today web is the best medium of communication in modern business. Many companies are redefining their business strategies to improve the business output. Business over internet provides the opportunity to customers and partners where their…
Search engines are nowadays one of the most important entry points for Internet users and a central tool to solve most of their information needs. Still, there exist a substantial amount of users' searches which obtain unsatisfactory…
Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to elicit prices for these advertisements, making use of an…
For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant. In this paper we…
Viral marketing is different from other marketing strategies since it leverages the influence power in intimate relationship, e.g., close friends, family members, couples. Due to the development and popularity of social networking services,…
When we search online for content, we are constantly exposed to rankings. For example, web search results are presented as a ranking, and online bookstores often show us lists of best-selling books. While popularity-based ranking algorithms…
The battlefield of information warfare has moved to online social networks, where influence campaigns operate at unprecedented speed and scale. As with any strategic domain, success requires understanding the terrain, modeling adversaries,…
The study discusses the main features which affect the IT companies valuation on the example of social networks. The relevance of the chosen topic is due to the fact that people live in the information age now, and information technologies…
Social Search research deals with studying methodologies exploiting social information to better satisfy user information needs in Online Social Media while simplifying the search effort and consequently reducing the time spent and the…
This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…
Companies have been increasingly seeking new mechanisms for making their electronic marketing campaigns to become viral, thus obtaining a cascading recommendation effect similar to word-of-mouth. We analysed a dataset of a magazine…
Web tracking is a pervasive and opaque practice that enables personalized advertising, retargeting, and conversion tracking. Over time, it has evolved into a sophisticated and invasive ecosystem, employing increasingly complex techniques to…
Social media expose millions of users every day to information campaigns --- some emerging organically from grassroots activity, others sustained by advertising or other coordinated efforts. These campaigns contribute to the shaping of…
The study explores whether the use of Twitter in Massive Open Online Courses (MOOCs) promotes the interaction among learners. The social network analysis shows that instructors still play a very central role in the social media…