Related papers: Social Media Impact on Website Ranking
In the search engine of Google, the PageRank algorithm plays a crucial role in ranking the search results. The algorithm quantifies the importance of each web page based on the link structure of the web. We first provide an overview of the…
Over the past several decades, major social media platforms have become crucial channels for e-commerce retailers to connect with consumers, maintain engagement, and promote their offerings. While some retailers focus their efforts on a few…
The World Wide Web is a popular and interactive medium to distribute information in this scenario. The web is huge, diverse, ever changing, widely disseminated global information service center. We are familiar with terms like e-commerce,…
Search systems in online social media sites are frequently used to find information about ongoing events and people. For topics with multiple competing perspectives, such as political events or political candidates, bias in the top ranked…
Search engines are used and trusted by hundreds of millions of people every day. However, the algorithms used by search engines to index, filter, and rank web content are inherently biased, and will necessarily prefer some views and…
Search Engine Result Pages (SERPs) serve as the digital gateways to the vast expanse of the internet. Past decades have witnessed a surge in research primarily centered on the influence of website ranking on these pages, to determine the…
Recommender Systems (RS) currently represent a fundamental tool in online services, especially with the advent of Online Social Networks (OSN). In this case, users generate huge amounts of contents and they can be quickly overloaded by…
Google's PageRank method was developed to evaluate the importance of web-pages via their link structure. The mathematics of PageRank, however, are entirely general and apply to any graph or network in any domain. Thus, PageRank is now…
The internet has been blurring the lines between local and global cultures, affecting in different ways the perception of people about themselves and others. In the global context of the internet, search engine platforms are a key mediator…
In epistemic community, people are said to be selected on their knowledge contribution to the project (articles, codes, etc.) However, the socialization process is an important factor for inclusion, sustainability as a contributor, and…
Interleaving sponsored results (advertisements) amongst organic results on search engine result pages (SERP) has become a common practice across multiple digital platforms. Advertisements have catered to consumer satisfaction and fostered…
Search engines play a crucial role as digital gatekeepers, shaping the visibility of Web and social media content through algorithmic curation. This study investigates how search engines like Google selectively promotes or suppresses…
The Semantic Web initiative puts emphasis not primarily on putting data on the Web, but rather on creating links in a way that both humans and machines can explore the Web of data. When such users access the Web, they leave a trail as Web…
Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through influence in the online social networks. The goal of this work is to optimize the ad allocation from the platform's…
This work falls in the areas of information retrieval and semantic web, and aims to improve the evaluation of web search tools. Indeed, the huge number of information on the web as well as the growth of new inexperienced users creates new…
Search engines are a combination of hardware and computer software supplied by a particular company through the website which has been determined. Search engines collect information from the web through bots or web crawlers that crawls the…
Ranking systems form the basis for online search engines and recommendation services. They process large collections of items, for instance web pages or e-commerce products, and present the user with a small ordered selection. The goal of a…
The WorldWideWeb (WWW) is a huge conservatory of web pages. Search Engines are key applications that fetch web pages for the user query. In the current generation web architecture, search engines treat keywords provided by the user as…
Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…
Since the advent of the Internet, quantifying the relative importance of web pages is at the core of search engine methods. According to one algorithm, PageRank, the worldwide web structure is represented by the Google matrix, whose…