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Web spammers used Search Engine Optimization (SEO) techniques to increase search-ranking of web sites. In this paper we have study the essentials SEO techniques, such as; directory submission, keyword generation and link exchanges. The…

Other Computer Science · Computer Science 2010-06-24 Muhammad Akram , Imran Sohail , Sikandar Hayat , M. Imran Shafi , Umer Saeed

Information on the web is prodigious; searching relevant information is difficult making web users to rely on search engines for finding relevant information on the web. Search engines index and categorize web pages according to their…

Artificial Intelligence · Computer Science 2015-10-06 Jai Manral

This paper presents an approach to identify efficient techniques used in Web Search Engine Optimization (SEO). Understanding SEO factors which can influence page ranking in search engine is significant for webmasters who wish to attract…

Information Retrieval · Computer Science 2015-09-29 Jai Manral , Mohammed Alamgir Hossain

In todays era with the rapid growth of information on the web, makes users turn to search engines as a replacement of traditional media. This makes sorting of particular information through billions of webpages and displaying the relevant…

Information Retrieval · Computer Science 2014-07-07 Palvi Arora , Tarun Bhalla

This research focuses on what users know about search engine optimization (SEO) and how well they can identify results that have potentially been influenced by SEO. We conducted an online survey with a sample representative of the German…

Information Retrieval · Computer Science 2022-04-22 Dirk Lewandowski , Sebastian Schultheiß

Searching for medical information is both a common and important activity since it influences decisions people make about their healthcare. Using search engine optimization (SEO), content producers seek to increase the visibility of their…

Information Retrieval · Computer Science 2023-01-25 Sebastian Schultheiß , Helena Häußler , Dirk Lewandowski

People use search engines to find answers to questions related to their health, finances, or other socially relevant issues. However, most users are unaware that search results are considerably influenced by search engine marketing (SEM).…

Information Retrieval · Computer Science 2023-01-25 Sebastian Schultheiß

The proliferation of social media has the potential for changing the structure and organization of the web. In the past, scientists have looked at the web as a large connected component to understand how the topology of hyperlinks…

Social and Information Networks · Computer Science 2013-08-27 Tommy Nguyen , Boleslaw K. Szymanski

The search engine is tightly coupled with social networks and is primarily designed for users to acquire interested information. Specifically, the search engine assists the information dissemination for social networks, i.e., enabling users…

Social and Information Networks · Computer Science 2017-03-20 Cai Fu , Chenchen Peng , Xiao-Yang Liu

Today, ranking systems in universities have been considered by the academic community, and there is a tight competition between world universities to achieve higher ranks. In the meantime, the ranking of university websites is also in the…

Digital Libraries · Computer Science 2020-11-05 Mohammad Javad Shayegan , Maasoumeh Kouhzadi

PageRank is a Web page ranking technique that has been a fundamental ingredient in the development and success of the Google search engine. The method is still one of the many signals that Google uses to determine which pages are most…

Information Retrieval · Computer Science 2010-08-17 Massimo Franceschet

Social media marketing is an emerging marketing technique worldwide. This research concentrates on how effectively social media can be used to promote a product in tourism industry. The efficient use of social media develops a tourism…

Computers and Society · Computer Science 2024-09-04 Nalini Palaniswamy

Web spam refers to some techniques, which try to manipulate search engine ranking algorithms in order to raise web page position in search engine results. In the best case, spammers encourage viewers to visit their sites, and provide…

Information Retrieval · Computer Science 2012-10-12 Shekoofeh Ghiam , Alireza Nemaney Pour

Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships.…

Other Computer Science · Computer Science 2012-06-05 T. R. Gopalakrishnan Nair , Kumarashvari Subramaniam

With the rise of social networks, information on the internet is no longer solely organized by web pages. Rather, content is generated and shared among users and organized around their social relations on social networks. This presents new…

Information Retrieval · Computer Science 2020-05-12 Yunzhong He , Wenyuan Li , Liang-Wei Chen , Gabriel Forgues , Xunlong Gui , Sui Liang , Bo Hou

Personalization is becoming very important direction in semantic web search for the users that needs to find appropriate information. In this paper, a classification of web personalization is proposed and semantic web search tools are…

Information Retrieval · Computer Science 2022-03-28 Mariya Evtimova-Gardair , Ivan Momtchev

Search engines intentionally influence user behavior by picking and ranking the list of results. Users engage with the highest results both because of their prominent placement and because they are typically the most relevant documents.…

Information Retrieval · Computer Science 2022-07-14 Richard Demsyn-Jones

Search services have been developed rapidly in social Internet. It can help web users easily to find their documents. So that, finding a best method search is always an imagine. This paper would like introduce hybrid method of LPageRank…

Information Retrieval · Computer Science 2009-12-10 Vu Thanh Nguyen

Search engines play a crucial role in shaping public discourse by influencing how information is accessed and framed. While prior research has extensively examined various dimensions of search bias -- such as content prioritization,…

Computation and Language · Computer Science 2025-07-18 Amrit Poudel , Tim Weninger

This presentation focuses on the importance of web crawling and page ranking algorithms in dealing with the massive amount of data present on the World Wide Web. As the web continues to grow exponentially, efficient search and retrieval…

Information Retrieval · Computer Science 2023-06-22 Nithin T K , Chandana S , Barani G , Chavva Dharani , M S Karishma
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