Related papers: How to implement Marketing 2.0 Successfully
There is a diversity of models explaining organizational culture and how these complex aspects can be addressed in connection to organizational change efforts. This workshop paper claims that models already exist for dealing with the…
[Context] Machine learning (ML)-enabled systems are present in our society, driving significant digital transformations. The dynamic nature of ML development, characterized by experimental cycles and rapid changes in data, poses challenges…
Distributed software development is more difficult than co-located software development. One of the main reasons is that communication is more difficult in distributed settings. Defined processes and artifacts help, but cannot cover all…
Social media are extensively used in today's world, and facilitate quick and easy sharing of information, which makes them a good way to advertise products. Influencers of a social media network, owing to their massive popularity, provide a…
Web3 is leading a wave of the next generation of web services that even many Web2 applications are keen to ride. However, the lack of Web3 background for Web2 developers hinders easy and effective access and transition. On the other hand,…
During these last years, the use of the web technologies in the enterprises becomes an essential factor to define a new business model. Among these technologies, web services and enterprise portals have gathered to integrate existing…
Many years after online social networks exceeded our collective attention, social influence is still built on attention capital. Quality is not a prerequisite for viral spreading, yet large diffusion cascades remain the hallmark of a social…
Companies implement different frameworks and best practices with the objective to improve the project management success rate and improve the business adaptability to the changing business environment. Project management framework (PRINCE2)…
Unified modelling language (UML) 2.0 introduced in 2002 has been developing and influencing object-oriented software engineering and has become a standard and reference for information system analysis and design modelling. There are many…
The uniqueness of online social networks makes it possible to implement new methods that increase the quality and effectiveness of research processes. While surveys are one of the most important tools for research, the representativeness of…
This paper proposes a human-centered conceptual model integrating lean and Industry 4.0 based on the literature review and validated it through a case study in the context of an advanced automotive first-tier supplier. Addressing a…
There are mostly two approaches to tackle trust management worldwide Strong and crisp and Soft and Social. We analyze the impact of integrated trust mechanism in three different e-commerce services. The trust aspect is a dormant element…
The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing.…
Here we consider the communications tactics appropriate for a group of agents that need to "swarm" together in a highly adversarial environment. Specfically, whilst they need to cooperate by exchanging information with each other about…
Content moderation is a widely used strategy to prevent the dissemination of irregular information on social media platforms. Despite extensive research on developing automated models to support decision-making in content moderation, there…
Efficient supply chain management calls for robust analytical and optimal models to automate its process. Therefore, information technology is an essential ingredient that integrates these tools in supply chain. With the emergence of…
Usability is a key quality attribute of successful software systems. Unfortunately, there is no common understanding of the factors influencing usability and their interrelations. Hence, the lack of a comprehensive basis for designing,…
This work aims to make it easier for a specialist in one field to find and explore ideas from another field which may be useful in solving a new problem arising in his practice. It presents a methodology which serves to represent the…
In the context of modern marketing, Twitter is considered a communication platform to spread information. Many companies create and acquire several Twitter accounts to support and perform varieties of marketing mix activities. Initially,…
Online behaviors of consumers and marketers generate massive marketing data, which ever more sophisticated models attempt to turn into insights and aid decisions by marketers. Yet, in making decisions human managers bring to bear marketing…