Related papers: How to implement Marketing 2.0 Successfully
As demonstrated during the recent financial crisis, regulators require additional analytical tools to assess systemic risk in the financial sector. This paper describes one such tool; namely a novel market modeling and analysis capability.…
Agile methods are defined through guidelines comprising various practices intended to enable agile ways of working. These guidelines further comprise a specific set of agile practices aiming to enable teams for an agile way of working.…
Online marketing faces formidable challenges in managing and interpreting immense volumes of data necessary for competitor analysis, content research, and strategic branding. It is impossible to review hundreds to thousands of transient…
Mobile entities with wireless links are able to form a mobile ad-hoc network. Such an infrastructureless network does not have to be administrated. However, self-organizing principles have to be applied to deal with upcoming problems, e.g.…
Consumer sentiment analysis is a recent fad for social media related applications such as healthcare, crime, finance, travel, and academics. Disentangling consumer perception to gain insight into the desired objective and reviews is…
Aligning software-related activities with corporate strategies and goals is increasingly important for several reasons such as increasing the customer satisfaction in software-based products and services. Several approaches have been…
This paper presents an integrated framework that combines traditional network optimization models with large language models (LLMs) to deliver interactive, explainable, and role-aware decision support for supply chain planning. The proposed…
Consumer applications provide ample opportunities to surface and communicate various forms of content to users. From promotional campaigns for new features or subscriptions, to evergreen nudges for engagement, or personalised…
Content management systems use various strategies to store and manage information. One of the most usual methods encountered in commercial products is to make use of the file system to store the raw content information, while the associated…
There has been recently a growth of interest in developing the current machine-readable Web towards the next generation of machine-understandable Web - Semantic Web. The development of the Web to a global business was reasonably fast,…
Rapid expansion of online business has engulfed the GCC region. Such expansion causes competition among business entities, causing the need to identify the factors that the customers use to choose a suitable mobile business application.…
Multi-agent models are a suitable starting point to model complex social interactions. However, as the complexity of the systems increase, we argue that novel modeling approaches are needed that can deal with inter-dependencies at different…
Analysing the development process for an ERP solution, in our case SAP, is one of the most critical processes in implementing standard software packages. Modelling of the proposed system can facilitate the development of enterprise systems…
Individual business processes have been changing since the Internet was created, and they are now oriented towards a more distributed and collaborative business model, in an e-commerce environment that adapts itself to the competitive and…
Modern research heavily relies on software. A significant challenge researchers face is understanding the complex software used in specific research fields. We target two scenarios in this context, namely long onboarding times for newcomers…
Retrieving cohesive subgraphs in networks is a fundamental problem in social network analysis and graph data management. These subgraphs can be used for marketing strategies or recommendation systems. Despite the introduction of numerous…
The increasing role of software for developing products and services requires that organizations align their software-related activities with high-level business goals. In practice, this alignment is very difficult and only little…
A growing number of largely uncoordinated initiatives focus on research software sustainability. A comprehensive mapping of the research software sustainability space can help identify gaps in their efforts, track results, and avoid…
"Academia 2.0" is a proposal to organize scientific publishing around true peer-to-peer distributed dissemination channels and eliminate the traditional role of the academic publisher. This model will be first presented at the 2014 workshop…
Social networking sites such as Twitter and Facebook have been shown to function as effective social sensors that can "feel the pulse" of a community. The aim of the current study is to test the feasibility of designing, implementing and…