Related papers: How to implement Marketing 2.0 Successfully
Recommendation systems are pervasive in the digital economy. An important assumption in many deployed systems is that user consumption reflects user preferences in a static sense: users consume the content they like with no other…
Large quantities of data flow on the internet. When a user decides to help the spread of a piece of information (by retweeting, liking, posting content), most research works assumes she does so according to information's content,…
In digital marketing, experimenting with new website content is one of the key levers to improve customer engagement. However, creating successful marketing content is a manual and time-consuming process that lacks clear guiding principles.…
This survey explores the fairness of large language models (LLMs) in e-commerce, examining their progress, applications, and the challenges they face. LLMs have become pivotal in the e-commerce domain, offering innovative solutions and…
It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes…
Modern communication networks are inherently complex in nature. First of all, they have a large number of heterogeneous components. Secondly, their connectivity is extremely dynamic. Nodes can come and go, links can be removed and added…
In this document we introduce a system model as the basis for a semantic model for UML 2.0. The system model is supposed to form the core and foundation of the UML semantics definition. For that purpose the basic system is targeted towards…
Most of today's products and services are software-based. Organizations that develop software want to maintain and improve their competitiveness by controlling software-related risks. To do this, they need to align their business goals with…
Social networks and their applications have become extremely popular during the last years, mostly targeting users via the web. However, it has been recently observed an interest to offer social network services to mobile users. Telecom…
Many disciplines use standard examples for education and to share and compare research results. The examples are rich enough to study from multiple points of view; they are often called model problems. Software design lacks such a community…
Online media provides opportunities for marketers through which they can deliver effective brand messages to a wide range of audiences. Advertising technology platforms enable advertisers to reach their target audience by delivering ad…
HTTP/2 supersedes HTTP/1.1 to tackle the performance challenges of the modern Web. A highly anticipated feature is Server Push, enabling servers to send data without explicit client requests, thus potentially saving time. Although…
As the technology continuous to advance new technologies have emerged with the capability to revolutionize knowledge sharing practices. Web 2.0 exemplifies such new technologies which provides dynamic way of interactions of people and…
Museum stores represent integral parts of the museums that have also a lot to benefit from a successful presence on the web arena. In addition to traditional web sites, carefully designed electronic commerce (e-commerce) sites may increase…
Most of organizations are increasingly investing huge amounts of money today in order to have the right digital capabilities required for their industry. The area where organisations feel they have made the most progress is in improving the…
Business Process Model and Notation (BPMN) provides a standard for the design of business processes. It focuses on bridging the gap between the analysis and the technical perspectives, and aims to deliver process automation. The aim of this…
Besides the typical applications of recommender systems in B2C scenarios such as movie or shopping platforms, there is a rising interest in transforming the human-driven advice provided e.g. in consultancy via the use of recommender…
Today, software-intensive systems are increasingly being developed in a globally distributed way. However, besides its benefit, global development also bears a set of risks and problems. One critical factor for successful project management…
In today's competitive environment, profitability analysis is not just about looking at the profit and loss statement. It is more about knowing which of your customers are making you money and which are losing you money. This paper…
The Mobile intermittent wireless connectivity limits the evolution of the mobile landscape, such that this progress coupled with the ubiquitous nature of the Internet and the web services. The web service Reliability achieves the low…