Related papers: How to implement Marketing 2.0 Successfully
With customer relationship management (CRM) companies move away from a mainly product-centered view to a customer-centered view. Resulting from this change, the effective management of how to keep contact with customers throughout different…
Collaboration models and tools aim at improving the efficiency and effectiveness of human interactions. Although social relations among collaborators have been identified as having a strong influence on collaboration, they are still…
Based on the success of recommender systems in e-commerce, there is growing interest in their use in matching markets (e.g., labor). While this holds potential for improving market fluidity and fairness, we show in this paper that naively…
In this era of information technology, abundant information is available on the internet in the form of web pages and documents on any given topic. Finding the most relevant and informative content out of these huge number of documents,…
Web 3.0 promises to have a significant effect in users and businesses. It will change how people work and play, how companies use information to market and sell their products, as well as operate their businesses. The basic shift occurring…
It is widely acknowledged by researchers and practitioners that software development methodologies are generally adapted to suit specific project contexts. Research into practices-as-implemented has been fragmented and has tended to focus…
Social media captures examples of people's behaviors, actions, beliefs, and sentiments. As a result, it can be a valuable source of information and inspiration for HCI research and design. Social media technologies can improve, inform, and…
Optimal information and knowledge management is crucial for organizations to achieve their objectives efficiently. As a rare and valuable resource, effective knowledge management provides a strategic advantage and has become a key…
In this paper, we propose a method for aligning models with their realization through the application of model-based systems engineering. Our approach is divided into three steps. (1) Firstly, we leverage domain expertise and the Unified…
This paper presents a workforce planning model scalable to an entire hierarchical organization. Its main objective is to design a cost optimal target which leverages flexible workforce solutions while ensuring an efficient promotional flux.…
Information and communication technologies brought-in tools and techniques in the field of education that introduced new concepts of teaching and learning. Learning management system is one of the key tools used in educational institutes to…
We consider mechanisms for markets that are double-sided and have players with multi-dimensional strategic spaces on at least one side. The players of the market are strategic, and act to optimize their own utilities. The mechanism…
Over the past years, there has been a shift towards online and hybrid meeting forms in workplace environments, partly as a consequence of various COVID-19 restrictions. However, the decision-making process on how to best collaborate with…
Matching problems are ubiquitous. They occur in economic markets, labor markets, internet advertising, and elsewhere. In this paper we focus on an application of matching for social media. Our goal is to distribute content from information…
Data extracted from social media platforms, such as Twitter, are both large in scale and complex in nature, since they contain both unstructured text, as well as structured data, such as time stamps and interactions between users. A key…
The emergence of Web 2.0 and simultaneously Library 2.0 platforms has helped the library and information professionals to outreach to new audiences beyond their physical boundaries. In a globalized society, information becomes very useful…
As information becomes increasingly sizable for organizations to maintain the challenge of organizing data still remains. More importantly, the on-going process of analysing incoming data occurs on a continual basis and organizations should…
With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…
The paper describes the need for and goals of tool-integration within software development processes. In particular we focus on agile software development but are not limited to. The integration of tools and data between the different…
In a multi-channel marketing world, the purchase decision journey encounters many interactions (e.g., email, mobile notifications, display advertising, social media, and so on). These impressions have direct (main effects), as well as…