Related papers: How to implement Marketing 2.0 Successfully
This research aims to explore business processes and what the factors have major influence on electronic marketing and CRM systems? Which data needs to be analyzed and integrated in the system, and how to do that? How effective of…
Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…
Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…
Due to rapid changes in business dynamics, there is a growing demand to encourage social conversations/exchanges and the ability to connect and communicate with peers, partners, customers and other stakeholders anytime, anywhere which…
There is an increasing need for organizations to collaborate with internal and external partners on a global scale for creating software-based products and services. Many aspects and risks need to be addressed when setting up such global…
Marketing mix modeling (MMM) is a widely used method to assess the effectiveness of marketing campaigns and optimize marketing strategies. Bayesian MMM is an advanced approach that allows for the incorporation of prior information,…
Cross-market recommendation aims to recommend products to users in a resource-scarce target market by leveraging user behaviors from similar rich-resource markets, which is crucial for E-commerce companies but receives less research…
Although simulation represents a major advance in the understanding of problems in complex systems, the field currently does not has standards in place that would guide the reporting of the data underlying each model, the process for model…
In a global business context with continuous changes, the enterprises have to enhance their operational efficiency, to react more quickly, to ensure the flexibility of their business processes, and to build new collaboration pathways with…
This work has as the principal theme, the study, analysis and implementation of the methodology for use the web sites in e-commerce. The authors try to deal with particular methodological and applied aspects inherent in the analysis of data…
[Spreadsheet] Models are invaluable tools for strategic planning. Models help key decision makers develop a shared conceptual understanding of complex decisions, identify sensitivity factors and test management scenarios. Different…
Development of efficient business process models and determination of their characteristic properties are subject of intense interdisciplinary research. Here, we consider a business process model as a directed graph. Its nodes correspond to…
With the advance of Web Services technologies and the emergence of Web Services into the information space, tremendous opportunities for empowering users and organizations appear in various application domains including electronic commerce,…
Co-branding has become a vital strategy for businesses aiming to expand market reach within recommendation systems. However, identifying effective cross-industry partnerships remains challenging due to resource imbalances, uncertain brand…
Since the introduction of social media, user participation or engagement has received little research attention. In this survey article, we establish the notion of participation in social media and main challenges that researchers may face…
Unlike the traditional model of information pull, matchmaking is base on a cooperative partnership between information providers and consumers, assisted by an intelligent facilitator (the matchmaker). Refer to some experiments, the…
The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different…
Contemporary ways of doing business are heavily dependent on the e-Commerce/e-Business paradigm. The highest priority of an e-Commerce Web site's management is to assure pertinent Quality-of-Service (QoS) levels of their Web services…
Electronic commerce (e-Commerce) technologies have been increased over the past two decades in different business sectors. In particular, the technologies of B2C operations have significantly improved the productivity of online small…
Our aim is to propose a collaborative methodological approach centred on learners and based on the Web 2.0 tools in order to make E-learning 2.0. It is based on a process consisting of four iterative steps which are: grouping,…