Related papers: How to implement Marketing 2.0 Successfully
The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative…
The rise of digital platforms has enabled the large scale observation of individual and collective behavior through high resolution interaction data. This development has opened new analytical pathways for investigating how information…
A number of companies are trying to migrate large monolithic software systems to Service Oriented Architectures. A common approach to do this is to first identify and describe desired services (i.e., create a model), and then to locate…
Over the last decade, the rise of the mobile internet and the usage of mobile devices has enabled ubiquitous traffic information. With the increased adoption of specific smartphone applications, the number of users of routing applications…
Viral marketing is different from other marketing strategies since it leverages the influence power in intimate relationship, e.g., close friends, family members, couples. Due to the development and popularity of social networking services,…
Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…
Strategic Workforce Planning is a company process providing best in class, economically sound, workforce management policies and goals. Despite the abundance of literature on the subject, this is a notorious challenge in terms of…
Electronic businesses are witnessing enormous growth as more and more people are switching to online platforms. The widespread use of Internet has opened new channels to operate trade for many businesses. Also electronic marketing has…
Context/Background: process and practice adoption is a key element in modern software process improvement initiatives, and many of them fail. Goal: this paper presents a preliminary version of a usability model for software development…
Model driven development is an effective method due to its benefits such as code transformation, increasing productivity and reducing human based error possibilities. Meanwhile, agile software development increases the software flexibility…
Agile methods are state of the art in software development. Companies worldwide apply agile to counter the dynamics of the markets. We know, that various factors like culture influence the successfully application of agile methods in…
This paper explores the integration of strategic optimization methods in search advertising, focusing on ad ranking and bidding mechanisms within E-commerce platforms. By employing a combination of reinforcement learning and evolutionary…
The ultimate goal of all optimization methods is to solve real-world problems. For a successful project execution, knowledge about optimization and the application has to be pooled. As it is too inefficient to highly train one person in…
With the increasing scale of search engine marketing, designing an efficient bidding system is becoming paramount for the success of e-commerce companies. The critical challenges faced by a modern industrial-level bidding system include: 1.…
The internet is considered as the most extensive market in the world. To keep its gradual reputation, it must confront real problems that result from its distribution and from the diversity of the protocols used to insure communications.…
Model merging has achieved significant success, with numerous innovative methods proposed to enhance capabilities by combining multiple models. However, challenges persist due to the lack of a unified framework for classification and…
Despite the dominance of the service sector in the last decades, there is still a need for a strong foundation on service design and innovation. Little attention has paid on service modelling, particularly in the collaboration context.…
In the context of the business applications, integrating an on-premise customer Relationship Management (CRM) system with other systems used to be resource-consuming and complicated in terms of data and system interworking. With the help of…
Schema and data integration have been a challenge for more than 40 years. While data warehouse technologies are quite a success story, there is still a lack of information integration methods, especially if the data sources are based on…
E-commerce platforms are increasingly reliant on recommendation systems to enhance user experience, retain customers, and, in most cases, drive sales. The integration of machine learning methods into these systems has significantly improved…