Related papers: How to implement Marketing 2.0 Successfully
Most recent e-health initiatives perceive customers (patients) as recipients of medical care where they do not have a significant role in the process of health decision making. However, the advancement of Web 2.0 offers patients to have a…
Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner.…
Customer Relationship Management (CRM) with the Web technology provides healthcare organizations the ability to broaden services beyond its usual practices, and thus provides a particular advantageous environment to achieve complex e-health…
Large Language Models (LLMs) have revolutionized the process of customer engagement, campaign optimization, and content generation, in marketing management. In this paper, we explore the transformative potential of LLMs along with the…
We consider the problem of devising incentive strategies for viral marketing of a product. In particular, we assume that the seller can influence penetration of the product by offering two incentive programs: a) direct incentives to…
ML 2.0: In this paper, we propose a paradigm shift from the current practice of creating machine learning models - which requires months-long discovery, exploration and "feasibility report" generation, followed by re-engineering for…
Social media marketing is an emerging marketing technique worldwide. This research concentrates on how effectively social media can be used to promote a product in tourism industry. The efficient use of social media develops a tourism…
Digitalization is making a significant impact on marketing. New marketing approaches and tools are emerging which are not always clearly categorised. This article seeks to investigate the relationship between one of the novel marketing…
The main aim of this paper is to discuss how the combination of Web 2.0, social media and geographic technologies can provide opportunities for learning and new forms of participation in an urban design studio. This discussion is mainly…
To succeed in a Big Data strategy, you have to arm yourself with a wide range of data skills and best practices. This strategy can result in an impressive asset that can streamline operational costs, reduce time to market, and enable the…
Many interesting problems in the Internet industry can be framed as a two-sided marketplace problem. Examples include search applications and recommender systems showing people, jobs, movies, products, restaurants, etc. Incorporating…
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…
Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…
Healthcare is implementing CRM as a strategy for managing interactions and communication with patients which involves using Information and Communication Technology (ICT) to organize, automate, and coordinate business processes. CRM with…
Customer-centric marketing campaigns generate a large portion of e-commerce website traffic for Walmart. As the scale of customer data grows larger, expanding the marketing audience to reach more customers is becoming more critical for…
Web 2.0 systems have drawn the attention of corporation, many of which now seek to adopt Web 2.0 technologies and transfer its benefits to their organizations. However, with the number of different social networking platforms appearing,…
Today, enterprises are faced with increased global competition in an environment where customers are demanding faster delivery, better service and also want to gain significant and immediate business value by increasing productivity and…
The progressive digitalization is changing the way businesses work and interact. Concepts like Internet of Things, Cloud Computing, Industry 4.0, Service 4.0, Smart Production or Smart Cities are based on systems that are linked to the…
As Internet is changing from network of data into network of functionalities, a federated Internet of applications, that every application can cooperate with each other smoothly, is a natural trending topic. However, existing integration…
While developing an information system for the University of Bern, we were faced with two major issues: managing software changes and adapting Business Information Models. Software techniques well-suited to software development teams exist,…