Feasibility Study of Social Media for Public Health Behaviour Changes
Computers and Society
2017-01-24 v1
Abstract
Social networking sites such as Twitter and Facebook have been shown to function as effective social sensors that can "feel the pulse" of a community. The aim of the current study is to test the feasibility of designing, implementing and evaluating a bespoke social media-enabled intervention that can be effective for sharing and changing knowledge, attitudes and behaviours in meaningful ways to promote public health, specifically with regards to prevention of skin cancer. We present the design and implementation details of the campaign followed by summary findings and analysis.
Keywords
Cite
@article{arxiv.1701.06431,
title = {Feasibility Study of Social Media for Public Health Behaviour Changes},
author = {Oluwaseun Ajao and Anna Jurek and Aisling Gough and Ruth Hunter and Eimear Barrett and Gary McKeown and Jun Hong and Frank Kee},
journal= {arXiv preprint arXiv:1701.06431},
year = {2017}
}
Comments
Conference Paper presented by Oluwaseun Ajao 7th Int'l Conference on Social Media & Society 2016, Goldsmiths University of London