相关论文: Generative AI Advertising as a Problem of Trustwor…

AI systems have increasingly become our gateways to the Internet. We argue that just as advertising has driven the monetization of web search and social media, so too will commercial incentives shape the content served by AI. Unlike…

How will generative AI pay for itself? Unless charging users for access, selling advertising is the only alternative. Especially in the multi-billion dollar web search market with ads as the main source of revenue, the introduction of a…

Generative AI systems have entered everyday academic, professional, and personal life with remarkable speed, yet most users encounter them as mysterious artifacts rather than intelligible systems. This chapter discusses large language…

The use of artificial intelligence (AI) in research across all disciplines is becoming ubiquitous. However, this ubiquity is largely driven by hyperspecific AI models developed during scientific studies for accomplishing a well-defined,…

Generative AI is frequently portrayed as revolutionary or even apocalyptic, prompting calls for novel regulatory approaches. This essay argues that such views are misguided. Instead, generative AI should be understood as an evolutionary…

As generative AI (GenAI) increasingly permeates design workflows, its impact on design outcomes and designers' creative capabilities warrants investigation. We conducted a within-subjects experiment where we asked participants to design…

As Large Language Models (LLMs) become a primary interface between users and the web, companies face growing economic incentives to embed commercial influence into AI-mediated conversations. We present two preregistered experiments (N =…

Generative artificial intelligence (AI) is poised to reshape the way individuals communicate and interact. While this form of AI has the potential to efficiently make numerous human decisions, there is limited understanding of how…

Generative AI models differ from traditional machine learning tools in that they allow users to provide as much or as little information as they choose in their inputs. This flexibility often leads users to omit certain details, relying on…

Generative Artificial Intelligence (AI) tools are increasingly deployed across social media platforms, yet their implications for user behavior and experience remain understudied, particularly regarding two critical dimensions: (1) how AI…

This study looks at how generative artificial intelligence (AI) can revolutionize marketing, product development, and research. It discusses the latest developments in the field, easy-to-use resources, and moral and social hazards. In…

Generative artificial intelligence models show an amazing performance creating unique content automatically just by being given a prompt by the user, which is revolutionizing several fields such as marketing and design. Not only are there…

This paper delves into the transformative power of Generative AI-driven storytelling in the realm of marketing. Generative AI, distinct from traditional machine learning, offers the capability to craft narratives that resonate with…

Generative AI has transformed human-computer interaction by enabling natural language interfaces and the emergence of autonomous agents capable of acting on users' behalf. While early applications have improved individual productivity,…

Generative AI is being massively deployed in digital services, at a scale that will result in significant environmental harm. We document how tech companies are transforming established user interfaces to impose AI use and show how and to…

As large language models (LLMs) achieve advanced persuasive capabilities, concerns about their potential risks have grown. The EU AI Act prohibits AI systems that use manipulative or deceptive techniques to undermine informed…

Recent generative AI systems have demonstrated more advanced persuasive capabilities and are increasingly permeating areas of life where they can influence decision-making. Generative AI presents a new risk profile of persuasion due the…

While there is significant interest in using generative AI tools as general-purpose models for specific ML applications, discriminative models are much more widely deployed currently. One of the key shortcomings of these discriminative AI…

Generative Artificial Intelligence (AI), such as large language models (LLMs), has become a transformative force across science, industry, and society. As these systems grow in popularity, web data becomes increasingly interwoven with this…

The rise of Generative AI (GAI) and Large Language Models (LLMs) has transformed industrial landscapes, offering unprecedented opportunities for efficiency and innovation while raising critical ethical, regulatory, and operational…