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One of the key emerging roles of the YouTube platform is providing creators the ability to generate revenue from their content and interactions. Alongside tools provided directly by the platform, such as revenue-sharing from advertising,…

We present the first in-depth and large-scale study of misleading repurposing, in which a malicious user changes the identity of their social media account via, among other things, changes to the profile attributes in order to use the…

Conspiracy theories are increasingly a subject of research interest as society grapples with their rapid growth in areas such as politics or public health. Previous work has established YouTube as one of the most popular sites for people to…

The relationship between content production and consumption on algorithm-driven platforms like YouTube plays a critical role in shaping ideological behaviors. While prior work has largely focused on user behavior and algorithmic…

This paper contributes to the ongoing discussions on the scholarly access to social media data, discussing a case where this access is barred despite its value for understanding and countering online disinformation and despite the absence…

YouTube is a major social media platform that plays a significant role in digital culture, with content creators at its core. These creators often engage in controversial behaviour to drive engagement, which can foster toxicity. This paper…

YouTube is one of the most popular platforms for streaming of user-generated video. Nowadays, professional YouTubers are organized in so called multi-channel networks (MCNs). These networks offer services such as brand deals, equipment, and…

As the popularity of content sharing websites such as YouTube and Flickr has increased, they have become targets for spam, phishing and the distribution of malware. On YouTube, the facility for users to post comments can be used by spam…

We propose a novel framework for predicting the factuality of reporting of news media outlets by studying the user attention cycles in their YouTube channels. In particular, we design a rich set of features derived from the temporal…

Do online platforms facilitate the consumption of potentially harmful content? Using paired behavioral and survey data provided by participants recruited from a representative sample in 2020 (n=1,181), we show that exposure to alternative…

YouTube is an important source of news and entertainment worldwide, but the scale makes it challenging to study the ideas and topics being discussed on the platform. This paper presents new methods to discover and classify YouTube channels…

On social media algorithms for content promotion, accounting for users preferences, might limit the exposure to unsolicited contents. In this work, we study how the same contents (videos) are consumed on different platforms -- i.e. Facebook…

YouTube has become the second most popular website according to Alexa, and it represents an enticing platform for scammers to attract victims. Because of the computational difficulty of classifying multimedia, identifying scams on YouTube…

YouTube is central to contemporary mass media. However, the official YouTube API does not provide access to the full set of creators or creator metadata on the platform. This lack of basic visibility into the YouTube ecosystem hinders…

Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content…

YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…

YouTube, a widely popular online platform, has transformed the dynamics of con-tent consumption and interaction for users worldwide. With its extensive range of content crea-tors and viewers, YouTube serves as a hub for video sharing,…

Energy production and management face significant political, economic, and environmental challenges, yet the rise in information consumption through social media undermines the availability of reliable knowledge to the general public. This…

Research using YouTube data often explores social and semantic dimensions of channels and videos. Typically, analyses rely on laborious manual annotation of content and content creators, often found by low-recall methods such as keyword…

YouTube, with millions of content creators, has become the preferred destination for watching videos online. Through the Partner program, YouTube allows content creators to monetize their popular videos. Of significant importance for…