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Clickbaits are online articles with deliberately designed misleading titles for luring more and more readers to open the intended web page. Clickbaits are used to tempted visitors to click on a particular link either to monetize the landing…

社会与信息网络 · 计算机科学 2020-03-31 Abinash Pujahari , Dilip Singh Sisodia

The proliferation of clickbait headlines poses significant challenges to the credibility of information and user trust in digital media. While recent advances in machine learning have improved the detection of manipulative content, the lack…

计算与语言 · 计算机科学 2025-09-16 Lihi Nofar , Tomer Portal , Aviv Elbaz , Alexander Apartsin , Yehudit Aperstein

To increase revenue, news websites often resort to using deceptive news titles, luring users into clicking on the title and reading the full news. Clickbait detection is the task that aims to automatically detect this form of false…

计算与语言 · 计算机科学 2023-10-11 Daria-Mihaela Broscoteanu , Radu Tudor Ionescu

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the…

社会与信息网络 · 计算机科学 2016-11-01 Abhijnan Chakraborty , Bhargavi Paranjape , Sourya Kakarla , Niloy Ganguly

Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait…

计算与语言 · 计算机科学 2018-06-21 Amin Omidvar , Hui Jiang , Aijun An

Clickbait (headlines) make use of misleading titles that hide critical information from or exaggerate the content on the landing target pages to entice clicks. As clickbaits often use eye-catching wording to attract viewers, target contents…

计算与语言 · 计算机科学 2017-10-06 Xinyue Cao , Thai Le , Jason , Zhang

Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language…

计算与语言 · 计算机科学 2025-05-13 Han Wang , Yi Zhu , Ye Wang , Yun Li , Yunhao Yuan , Jipeng Qiang

Click counts are related to the amount of money that online advertisers paid to news sites. Such business models forced some news sites to employ a dirty trick of click-baiting, i.e., using a hyperbolic and interesting words, sometimes…

计算与语言 · 计算机科学 2021-02-03 Muhammad N. Fakhruzzaman , Saidah Z. Jannah , Ratih A. Ningrum , Indah Fahmiyah

Clickbait headlines are frequently used to attract readers to read articles. Although this headline type has turned out to be a technique to engage readers with misleading items, it is still unknown whether the technique can be used to…

计算与语言 · 计算机科学 2019-11-27 Sima Bhowmik , Md Main Uddin Rony , Md Mahfuzul Haque , Kristen Alley Swain , Naeemul Hassan

Accuracy is one of the basic principles of journalism. However, it is increasingly hard to manage due to the diversity of news media. Some editors of online news tend to use catchy headlines which trick readers into clicking. These…

计算与语言 · 计算机科学 2017-08-30 Wei Wei , Xiaojun Wan

Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often…

计算与语言 · 计算机科学 2019-10-18 Ankesh Anand , Tanmoy Chakraborty , Noseong Park

The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started…

社会与信息网络 · 计算机科学 2017-03-29 Md Main Uddin Rony , Naeemul Hassan , Mohammad Yousuf

In this paper, we propose an approach for the detection of clickbait posts in online social media (OSM). Clickbait posts are short catchy phrases that attract a user's attention to click to an article. The approach is based on a machine…

社会与信息网络 · 计算机科学 2017-10-19 Aviad Elyashar , Jorge Bendahan , Rami Puzis

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to…

计算与语言 · 计算机科学 2017-10-10 Vijayasaradhi Indurthi , Subba Reddy Oota

Clickbaits are surprising social posts or deceptive news headlines that attempt to lure users for more clicks, which have posted at unprecedented rates for more profit or commercial revenue. The spread of clickbait has significant negative…

计算与语言 · 计算机科学 2024-04-18 Haoxiang Deng , Yi Zhu , Ye Wang , Jipeng Qiang , Yunhao Yuan , Yun Li , Runmei Zhang

Clickbait headlines degrade the quality of online information and undermine user trust. We present a hybrid approach to clickbait detection that combines transformer-based text embeddings with linguistically motivated informativeness…

计算与语言 · 计算机科学 2026-02-23 Wojciech Michaluk , Tymoteusz Urban , Mateusz Kubita , Soveatin Kuntur , Anna Wroblewska

Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by…

信息检索 · 计算机科学 2018-08-02 Vaibhav Kumar , Dhruv Khattar , Siddhartha Gairola , Yash Kumar Lal , Vasudeva Varma

Clickbait is deceptive text that can manipulate web browsing, creating an information gap between a link and target page that literally baits a user into clicking. Clickbait detection continues to be well studied, but analyses of clickbait…

社会与信息网络 · 计算机科学 2025-11-21 Austin McCutcheon , Chris Brogly

Enhancing reader engagement while preserving informational fidelity is a central challenge in controllable text generation for news media. Optimizing news headlines for reader engagement is often conflated with clickbait, resulting in…

计算与语言 · 计算机科学 2026-03-27 Yehudit Aperstein , Linoy Halifa , Sagiv Bar , Alexander Apartsin

We revise the definition of clickbait, which lacks current consensus, and argue that the creation of a curiosity gap is the key concept that distinguishes clickbait from other related phenomena such as sensationalism and headlines that do…

计算与语言 · 计算机科学 2025-07-15 Gabriel Mordecki , Guillermo Moncecchi , Javier Couto
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