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In recommender systems, online A/B testing is a crucial method for evaluating the performance of different models. However, conducting online A/B testing often presents significant challenges, including substantial economic costs, user…

Usability evaluation is an essential method to support the design of effective and intuitive user interfaces (UIs). However, it commonly relies on resource-intensive, expert-driven methods, which limit its accessibility, especially for…

A/B testing experiment is a widely adopted method for evaluating UI/UX design decisions in modern web applications. Yet, traditional A/B testing remains constrained by its dependence on the large-scale and live traffic of human…

The application of the Universal Design for Learning framework favors the creation of virtual educational environments for all. It requires developing accessible content, having a usable platform, and the use of flexible didactics and…

计算机与社会 · 计算机科学 2025-07-15 Rosana Montes , Liliana Herrera , Emilio Crisol

On-line experimentation (also known as A/B testing) has become an integral part of software development. To timely incorporate user feedback and continuously improve products, many software companies have adopted the culture of agile…

应用统计 · 统计学 2019-08-13 Yu Wang , Somit Gupta , Jiannan Lu , Ali Mahmoudzadeh , Sophia Liu

In A/B testing two variants of a piece of software are compared in the field from an end user's point of view, enabling data-driven decision making. While widely used in practice, no comprehensive study has been conducted on the…

软件工程 · 计算机科学 2023-08-10 Federico Quin , Danny Weyns , Matthias Galster , Camila Costa Silva

A/B testing methodology is generally performed by private companies to increase user engagement and satisfaction about online features. Their usage is far from being transparent and may undermine user autonomy (e.g. polarizing individual…

社会与信息网络 · 计算机科学 2024-05-03 Matteo Ottaviani , Stefan M. Herzog , Pietro Leonardo Nickl , Philipp Lorenz-Spreen

Usability testing is an essential part of product design, particularly for user interfaces. To enhance the reliability of usability evaluations, employing cognitive load measurement methods can be highly effective in assessing the mental…

人机交互 · 计算机科学 2024-02-20 Ali Darejeh , Nadine Marcusa , Gelareh Mohammadi , John Sweller

Recommender systems are central to online services, enabling users to navigate through massive amounts of content across various domains. However, their evaluation remains challenging due to the disconnect between offline metrics and online…

信息检索 · 计算机科学 2026-04-14 Nicolas Bougie , Gian Maria Marconi , Xiaotong Ye , Narimasa Watanabe

Usability is often defined as the ability of a system to carry out specific tasks by specific users in a specific context. Usability evaluation involves testing the system for its expected usability. Usability testing is performed in…

人机交互 · 计算机科学 2012-04-11 Munesh Chandra Trivedi , Mohammadi Akheela Khanum

Usability is a key factor in the effectiveness of recommender systems. However, the analysis of user interfaces is a time-consuming process that requires expertise. Recent advances in multimodal large language models (LLMs) offer promising…

人机交互 · 计算机科学 2025-11-19 Sebastian Lubos , Alexander Felfernig , Damian Garber , Viet-Man Le , Thi Ngoc Trang Tran

A/B testing, or online experiment is a standard business strategy to compare a new product with an old one in pharmaceutical, technological, and traditional industries. Major challenges arise in online experiments of two-sided marketplace…

机器学习 · 计算机科学 2022-11-04 Chengchun Shi , Xiaoyu Wang , Shikai Luo , Hongtu Zhu , Jieping Ye , Rui Song

Evaluating the causal effect of recommendations is an important objective because the causal effect on user interactions can directly leads to an increase in sales and user engagement. To select an optimal recommendation model, it is common…

机器学习 · 计算机科学 2021-07-16 Masahiro Sato

A/B experiments are commonly used in research to compare the effects of changing one or more variables in two different experimental groups - a control group and a treatment group. While the benefits of using A/B experiments are widely…

软件工程 · 计算机科学 2023-09-26 Andrew Hornback , Sungeun An , Scott Bunin , Stephen Buckley , John Kos , Ashok Goel

Usability describes quality attributes of application user interfaces that determine how effectively users can interact with them. Traditional usability evaluation methods require considerable expertise and resources, which can be…

软件工程 · 计算机科学 2026-04-29 Sebastian Lubos , Alexander Felfernig , Damian Garber , Viet-Man Le , Manuel Henrich

Online controlled experiments, colloquially known as A/B-tests, are the bread and butter of real-world recommender system evaluation. Typically, end-users are randomly assigned some system variant, and a plethora of metrics are then…

信息检索 · 计算机科学 2024-07-31 Olivier Jeunen , Shubham Baweja , Neeti Pokharna , Aleksei Ustimenko

Evaluation plays a crucial role in the development of ranking algorithms on search and recommender systems. It enables online platforms to create user-friendly features that drive commercial success in a steady and effective manner. The…

信息检索 · 计算机科学 2025-08-04 Qing Zhang , Alex Deng , Michelle Du , Huiji Gao , Liwei He , Sanjeev Katariya

Online experimentation (or A/B testing) has been widely adopted in industry as the gold standard for measuring product impacts. Despite the wide adoption, few literatures discuss A/B testing with quantile metrics. Quantile metrics, such as…

应用统计 · 统计学 2019-03-22 Min Liu , Xiaohui Sun , Maneesh Varshney , Ya Xu

Usability testing is a fundamental yet challenging (e.g., inflexible to iterate the study design flaws and hard to recruit study participants) research method for user experience (UX) researchers to evaluate a web design. Recent advances in…

人机交互 · 计算机科学 2025-04-08 Yuxuan Lu , Bingsheng Yao , Hansu Gu , Jing Huang , Jessie Wang , Yang Li , Jiri Gesi , Qi He , Toby Jia-Jun Li , Dakuo Wang

In the age of artificial intelligence (AI), providing learners with suitable and sufficient explanations of AI-based recommendation algorithm's output becomes essential to enable them to make an informed decision about it. However, the…

人机交互 · 计算机科学 2024-02-14 Hasan Abu-Rasheed , Christian Weber , Madjid Fathi
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