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Persuasion is a key aspect of what it means to be human, and is central to business, politics, and other endeavors. Advancements in artificial intelligence (AI) have produced AI systems that are capable of persuading humans to buy products,…
Recent generative AI systems have demonstrated more advanced persuasive capabilities and are increasingly permeating areas of life where they can influence decision-making. Generative AI presents a new risk profile of persuasion due the…
As generative foundation models improve, they also tend to become more persuasive, raising concerns that AI automation will enable governments, firms, and other actors to manipulate beliefs with unprecedented scale and effectiveness at…
Persuasion is part and parcel of human interaction. The human persuaders in society have been always exit, masters of rhetoric skilled of changing our minds, or at least our behaviors. Leaders, mothers, salesmen, and teachers are clear…
Opinion formation and persuasion in argumentation are affected by three major factors: the argument itself, the source of the argument, and the properties of the audience. Understanding the role of each and the interplay between them is…
Warning: This research studies AI persuasion and bias amplification that could be misused; all experiments are for safety evaluation. Large Language Models (LLMs) now generate convincing, human-like text and are widely used in content…
Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in…
As large language models (LLMs) achieve advanced persuasive capabilities, concerns about their potential risks have grown. The EU AI Act prohibits AI systems that use manipulative or deceptive techniques to undermine informed…
The ability to persuade others is critical to professional and personal success. However, crafting persuasive messages is demanding and poses various challenges. We conducted nine exploratory case studies to identify adaptations that…
There are widespread fears that conversational AI could soon exert unprecedented influence over human beliefs. Here, in three large-scale experiments (N=76,977), we deployed 19 LLMs-including some post-trained explicitly for persuasion-to…
As AI-enabled systems become available for political campaign outreach, an important question has received little empirical attention: how do people evaluate the communicative practices these systems represent, and what consequences do…
This paper studies AI persuasion by distinguishing between two reasons for disagreement: attention differences, where the AI detects features the decision-maker missed, and comprehension differences, where the AI and the decision-maker…
There is substantial concern about the ability of advanced artificial intelligence to influence people's behaviour. A rapidly growing body of research has found that AI can produce large persuasive effects on people's attitudes, but whether…
Persuasion, as one of the crucial abilities in human communication, has garnered extensive attention from researchers within the field of intelligent dialogue systems. We humans tend to persuade others to change their viewpoints, attitudes…
Given the fast rise of increasingly autonomous artificial agents and robots, a key acceptability criterion will be the possible moral implications of their actions. In particular, intelligent persuasive systems (systems designed to…
The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, enabling fully-automated, personalized, and interactive content generation at an unprecedented scale. In this paper, we…
AI-based systems are widely employed nowadays to make decisions that have far-reaching impacts on individuals and society. Their decisions might affect everyone, everywhere and anytime, entailing concerns about potential human rights…
Modern AI agents increasingly combine conversational interaction with autonomous task execution, such as coding and web research, raising a natural question: What happens when an agent engaged in long-horizon tasks is exposed to user…
Recent advancements in AI have highlighted its application in captology, the field of using computers as persuasive technologies. We hypothesized that the "conformity effect," where individuals align with others' actions, also occurs with…
Artificial Intelligence (AI) provides many opportunities to improve private and public life. Discovering patterns and structures in large troves of data in an automated manner is a core component of data science, and currently drives…