相关论文: Google Topics as a way out of the cookie dilemma?

The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…

Integrating Google's Topics API into the digital advertising ecosystem represents a significant shift toward privacy-conscious advertising practices. This article analyses the implications of implementing Topics API on ad networks, focusing…

In 2020, Google announced it would disable third-party cookies in the Chrome browser to improve user privacy. In order to continue to enable interest-based advertising while mitigating risks of individualized user tracking, Google proposed…

Since the adoption of the General Data Protection Regulation (GDPR) in May 2018 more than 60 % of popular websites in Europe display cookie consent notices to their visitors. This has quickly led to users becoming fatigued with privacy…

Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…

Third-party cookies have been a privacy concern since cookies were first developed in the mid 1990s, but more strict cookie policies were only introduced by Internet browser vendors in the early 2010s. More recently, due to regulatory…

While third-party cookies have been a key component of the digital marketing ecosystem for years, they allow users to be tracked across web sites in ways that raise serious privacy concerns. Google has proposed the Privacy Sandbox…

In 2002, the European Union (EU) introduced the ePrivacy Directive to regulate the usage of online tracking technologies. Its aim is to make tracking mechanisms explicit while increasing privacy awareness in users. It mandates websites to…

The Topics API for the web is Google's privacy-enhancing alternative to replace third-party cookies. Results of prior work have led to an ongoing discussion between Google and research communities about the capability of Topics to trade off…

The European Union's General Data Protection Regulation (GDPR) requires websites to ask for consent to the use of cookies for \emph{specific purposes}. This enlarges the relevant design space for consent dialogs. Websites could try to…

The European General Data Protection Regulation (GDPR), which went into effect in May 2018, leads to important changes in this area: companies are now required to ask for users' consent before collecting and sharing personal data and by law…

Privacy has been a major concern for everybody over the internet. Governments across the globe have given their views on how the internet space can be managed effectively so that there is some control on the flow of confidential information…

Conceptions of privacy differ by culture. In the Internet age, digital tools continuously challenge the way users, technologists, and governments define, value, and protect privacy. National and supranational entities attempt to regulate…

The recently introduced General Data Protection Regulation (GDPR) requires that when obtaining information online that could be used to identify individuals, their consents must be obtained. Among other things, this affects many common…

How did we get from a world where cookies were something you ate and where "non-techies" were unaware of "Netscape cookies" to a world where cookies are a hot-button privacy issue for many computer users? This paper will describe how HTTP…

The European Union's General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Its privacy regulations apply to any service and company collecting or processing personal data in Europe. Many companies had to adjust their…

Growing recognition of the potential for exploitation of personal data and of the shortcomings of prior privacy regimes has led to the passage of a multitude of new online privacy regulations. Some of these laws -- notably the European…

Tag Management Systems were developed in order to support website publishers in installing multiple third-party JavaScript scripts (Tags) on their websites. Google developed its own TMS called ``Google Tag Manager'' (GTM) that is currently…

The Privacy Sandbox, launched in 2019, is a series of proposals from Google to reduce ``cross-site and cross-app tracking while helping to keep online content and services free for all''. Over the years, Google implemented, experimented,…

This paper presents a sociotechnical vision for managing personal data, including cookies, within Web browsers. We first present our vision for a future of semi-automated data governance on the Web, using policy languages to describe data…