相关论文: Evaluating Google's Protected Audience Protocol

The Privacy Sandbox, launched in 2019, is a series of proposals from Google to reduce ``cross-site and cross-app tracking while helping to keep online content and services free for all''. Over the years, Google implemented, experimented,…

The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…

The Privacy Sandbox initiative from Google includes APIs for enabling privacy-preserving advertising functionalities as part of the effort around limiting third-party cookies. In particular, the Private Aggregation API (PAA) and the…

In 2020, Google announced it would disable third-party cookies in the Chrome browser to improve user privacy. In order to continue to enable interest-based advertising while mitigating risks of individualized user tracking, Google proposed…

Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…

Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…

Third-party web tracking is a common, and broadly used technique on the Web. Almost every step of users' is tracked, analyzed, and later used in different use cases (e.g., online advertisement). Different defense mechanisms have emerged to…

The paper discusses the legal requirements and implications of the processing of information and personal data for advertising purposes, particularly in the light of the "Planet49" decision of the European Court of Justice (ECJ) and the…

Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…

Research and development of privacy analysis tools currently suffers from a lack of test beds for evaluation and comparison of such tools. In this work, we propose a benchmark application that implements an extensive list of privacy…

The privacy implications of third-party tracking is a well-studied problem. Recent research has shown that besides data aggregators and behavioral advertisers, online social networks also act as trackers via social widgets. Existing cookie…

People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…

Third-party cookies have been a privacy concern since cookies were first developed in the mid 1990s, but more strict cookie policies were only introduced by Internet browser vendors in the early 2010s. More recently, due to regulatory…

We present the first extensive measurement of the privacy properties of the advertising systems used by privacy-focused search engines. We propose an automated methodology to study the impact of clicking on search ads on three popular…

With the success of Web applications, most of our data is now stored on various third-party servers where they are processed to deliver personalized services. Naturally we must be authenticated to access this personal information, but the…

Web tracking through third-party cookies is considered a threat to users' privacy and is supposed to be abandoned in the near future. Recently, Google proposed the Topics API framework as a privacy-friendly alternative for behavioural…

The targeted direct-to-customer marketing of unapproved stem cell treatments by a questionable online industry is directed at vulnerable users who search the Internet in the hope of a cure. This behavior especially poses a threat to…

This article provides a quantitative analysis of privacy-compromising mechanisms on 1 million popular websites. Findings indicate that nearly 9 in 10 websites leak user data to parties of which the user is likely unaware; more than 6 in 10…

Privacy has been a major concern for everybody over the internet. Governments across the globe have given their views on how the internet space can be managed effectively so that there is some control on the flow of confidential information…

Privacy in Social Network Sites (SNSs) like Facebook or Instagram is closely related to people's self-disclosure decisions and their ability to foresee the consequences of sharing personal information with large and diverse audiences.…