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E-commerce companies have a number of online products, such as organic search, sponsored search, and recommendation modules, to fulfill customer needs. Although each of these products provides a unique opportunity for users to interact with…

E-commerce platforms generate vast volumes of user feedback, such as star ratings, written reviews, and comments. However, most recommendation engines rely primarily on numerical scores, often overlooking the nuanced opinions embedded in…

E commerce refers to the utilization of electronic data transmission for enhancing business processes and implementing business strategies. Explicit components of e commerce include providing after sales services, promoting services or…

With the advancement in the marketing channel, the use of e-commerce has increased tremendously therefore the basic objective of this study is to analyze the impact of business analytics and decision support systems on e-commerce in small…

With the prevalence of e-commence websites and the ease of online shopping, consumers are embracing huge amounts of various options in products. Undeniably, shopping is one of the most essential activities in our society and studying…

Recently, the proliferation of omni-channel platforms has attracted interest in customer journeys, particularly regarding their role in developing marketing strategies. However, few efforts have been taken to quantitatively study or…

In e-commerce websites, web mining web page recommendation technology has been widely used. However, recommendation solutions often cannot meet the actual application needs of online shopping users. To address this problem, this paper…

Click-through data has proven to be a valuable resource for improving search-ranking quality. Search engines can easily collect click data, but biases introduced in the data can make it difficult to use the data effectively. In order to…

The primary task of the study is to inspect the affiliation between the implementation of technology and e-commerce success. It is imperative to study such an important relationship that directly impacts the rapid growth of Internet…

The Internet service provider industry is currently experiencing intense competition as companies strive to provide top-notch services to their customers. Providers are introducing cutting-edge technologies to enhance service quality,…

Websites are capable of learning a wide range of information about the platform on which a browser is executing. One major source of such information is the set of standardised Application Programming Interfaces (APIs) provided within the…

User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…

The use of animation to gain user attention has been increasing, supported by various studies on user behavior and psychology. However, excessive use of animation in interfaces can negatively impact the user. This paper deals with a…

Understanding users' product preferences is essential to the efficacy of a recommendation system. Precision marketing leverages users' historical data to discern these preferences and recommends products that align with them. However,…

Exploring online behavior change is imperative for societal progress in the context of 21st-century challenges. We analyze 148 articles (2000-2023) focusing on behavior change in the digital space and build a map that categorizes behaviors,…

Modeling user's historical feedback is essential for Click-Through Rate Prediction in personalized search and recommendation. Existing methods usually only model users' positive feedback information such as click sequences which neglects…

In the current digital age of the Internet, with ever-growing networks and data-driven business models, digital platforms and especially marketplaces are becoming increasingly important. These platforms focus primarily on digital businesses…

This research explores the accessibility issues with regard to the e-commerce websites in developing countries, through a study of Sri Lankan hotel websites. A web survey and a web content analysis were conducted as the methods to elicit…

This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…

Due to rapid changes in business dynamics, there is a growing demand to encourage social conversations/exchanges and the ability to connect and communicate with peers, partners, customers and other stakeholders anytime, anywhere which…