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The research field of augmented reality (AR) is of increasing popularity, as seen, among others, in several recently published surveys. To produce further advancements in AR, it is not only necessary to create new systems or applications,…

This study focuses on the ethical considerations that a consumer perceives with augmented reality (AR) in the context of smartphone applications. Through a systematic review, this research can provide an understanding and ability for…

This study investigates the impact of the Degree of Interactivity on User Experience (UX) and social acceptability (SA) in Mobile Augmented Reality (MAR) applications. As AR technologies become more prevalent, understanding how varying…

Due to the increase of interest in Augmented Reality (AR), the potential uses of AR are increasing also. It can benefit the user in various fields such as education, business, medicine, and other. Augmented Reality supports the real…

Immersive environments enable users to engage in embodied interaction, enhancing the sensemaking processes involved in completing tasks such as immersive analytics. Previous comparative studies on immersive analytics using augmented and…

Online shopping gives customers boundless options to choose from, backed by extensive product details and customer reviews, all from the comfort of home; yet, no amount of detailed, online information can outweigh the instant gratification…

Agent-based modelling and simulation offers a new and exciting way of understanding the world of work. In this paper we describe the development of an agent-based simulation model, designed to help to understand the relationship between…

User's perception of product, by essence subjective, is a major topic in marketing and industrial design. Many methods, based on users' tests, are used so as to characterise this perception. We are interested in three main methods:…

Nowadays, E-commerce is increasingly integrated into our daily lives. Meanwhile, shopping process has also changed incrementally from one behavior (purchase) to multiple behaviors (such as view, carting and purchase). Therefore, utilizing…

Augmented reality (AR) provides users with a unique social space where virtual objects are natural parts of the real world. The users can interact with 3D virtual objects and virtual humans projected onto the physical environment. This work…

Augmented Reality (AR) is transforming the way we interact with virtual information in the physical world. By overlaying digital content in real-world environments, AR enables new forms of immersive and engaging experiences. However,…

User eXperience (UX) is becoming increasingly important for success of software products. Yet, many companies still face various challenges in their work with UX. Part of these challenges relate to inadequate knowledge and awareness of UX…

The paper introduces an innovative approach to industrial maintenance leveraging augmented reality (AR) technology, focusing on enhancing the user experience and efficiency. The shift from traditional to proactive maintenance strategies…

Augmented Reality (AR) technologies are redefining how we perceive and interact with the world by seamlessly integrating digital elements into our physical surroundings. These technologies offer personalized experiences and transform…

Digital technologies are reshaping how people experience their surroundings, often pulling focus toward virtual spaces and making it harder to stay present and engaged. Wearable augmented reality (AR), by embedding digital information into…

As an increasing number of interactive devices offer human-like assistance, there is a growing need to understand the human experience of interactive agents. When interactive artefacts with human-like features become intertwined in our…

Agents offer a new and exciting way of understanding the world of work. In this paper we describe the development of agent-based simulation models, designed to help to understand the relationship between people management practices and…

In social commerce, users dialogue with each other on the topics related to the providers' products. However, the language customers use may vary from the language vendors use on their e-commerce websites and product descriptions. This…

Traditional recommender systems present a relatively static list of recommendations to a user where the feedback is typically limited to an accept/reject or a rating model. However, these simple modes of feedback may only provide limited…

As spatial computing and multimodal LLMs mature, AR is tending to become an intuitive "thinking tool," embedding semantic and context-aware intelligence directly into everyday environments. This paper explores how always-on AR can…