相关论文: Influential Slot and Tag Selection in Billboard Ad…
Billboard advertising is a popular out-of-home advertising technique adopted by commercial houses. Companies own billboards and offer them to commercial houses on a payment basis. Given a database of billboards with slot information, we…
Given billboard and trajectory database, finding a limited number of billboard slots for maximizing the influence is an important problem in the context of billboard advertisement. Most of the existing literature focused on the influential…
Billboard Advertisement has emerged as an effective out-of-home advertisement technique and adopted by many commercial houses. In this case, the billboards are owned by some companies and they are provided to the commercial houses…
In a typical billboard advertisement technique, a number of digital billboards are owned by an influence provider, and many advertisers approach the influence provider for a specific number of views of their advertisement content on a…
The billboard advertisement has emerged as an effective out-of-home advertisement technique where the objective is to choose a limited number of slots to play some advertisement content (e.g., animation, video, etc.) with the hope that the…
Billboard Advertising has emerged as an effective out-of-home advertising technique, where the goal is to select a limited number of slots and play advertisement content there, with the hope that it will be observed by many people and,…
Nowadays, billboard advertising has emerged as an effective advertising technique due to higher returns on investment. Given a set of selected slots and tags, how to effectively assign the tags to the slots remains an important question. In…
Billboard Advertisement has emerged as an effective out-of-home advertisement technique where the goal is to select a limited number of slots and play advertisement content over there with the hope that this will be observed by many people,…
Billboard Advertisement has gained popularity due to its significant outrage in return on investment. To make this advertisement approach more effective, the relevant information about the product needs to be reached to the relevant set of…
How to utilize an allocated budget effectively for branding and promotion of a commercial house is an important problem, particularly when multiple advertising media are available. There exist multiple such media, and among them, two…
Creating and maximizing influence among the customers is one of the central goals of an advertiser, and hence, remains an active area of research in recent times. In this advertisement technique, the advertisers approach an influence…
We study the problem of minimizing regret in multi-mode advertisement settings, where an influence provider allocates advertising resources such as social network seeds and billboard slots to multiple advertisers with specified influence…
In this paper we propose and study the problem of trajectory-driven influential billboard placement: given a set of billboards $U$ (each with a location and a cost), a database of trajectories $\mathcal{T}$ and a budget $L$, find a set of…
In billboard advertisement, a number of digital billboards are owned by an influence provider, and several commercial houses (which we call advertisers) approach the influence provider for a specific number of views of their advertisement…
We consider stochastic influence maximization problems arising in social networks. In contrast to existing studies that involve greedy approximation algorithms with a 63% performance guarantee, our work focuses on solving the problem…
The typical algorithmic problem in viral marketing aims to identify a set of influential users in a social network, who, when convinced to adopt a product, shall influence other users in the network and trigger a large cascade of adoptions.…
Chance constraints are frequently used to limit the probability of constraint violations in real-world optimization problems where the constraints involve stochastic components. We study chance-constrained submodular optimization problems,…
Influence maximization, defined as a problem of finding a set of seed nodes to trigger a maximized spread of influence, is crucial to viral marketing on social networks. For practical viral marketing on large scale social networks, it is…
Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue.…
The optimal allocation of resources for maximizing influence, spread of information or coverage, has gained attention in the past years, in particular in machine learning and data mining. But in applications, the parameters of the problem…