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One of the most challenging problems in computational advertising is the prediction of click-through and conversion rates for bidding in online advertising auctions. An unaddressed problem in previous approaches is the existence of highly…

机器学习 · 计算机科学 2017-07-13 Flavian Vasile , Damien Lefortier , Olivier Chapelle

Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability…

机器学习 · 统计学 2017-07-24 Eustache Diemert , Julien Meynet , Pierre Galland , Damien Lefortier

Existing conversational search studies mainly focused on asking better clarifying questions and/or improving search result quality. These works aim at retrieving better responses according to the search context, and their performances are…

信息检索 · 计算机科学 2023-04-18 Zhenduo Wang , Zhichao Xu , Qingyao Ai

Information-seeking conversation systems are increasingly popular in real-world applications, especially for e-commerce companies. To retrieve appropriate responses for users, it is necessary to compute the matching degrees between…

计算与语言 · 计算机科学 2022-11-03 Haojie Pan , Cen Chen , Chengyu Wang , Minghui Qiu , Liu Yang , Feng Ji , Jun Huang

Cloud computing as a fairly new commercial paradigm, widely investigated by different researchers, already has a great range of challenges. Pricing is a major problem in Cloud computing marketplace; as providers are competing to attract…

计算机科学与博弈论 · 计算机科学 2023-09-21 S. Ghasemi , M. R. Meybodi , M. Dehghan , A. M. Rahmani

We consider a general power market with price-sensitive consumer bids and non-convexities originating from supply (start-up and no-load costs, nonzero minimum output limits of generating units, etc.) and demand. The convex hull…

最优化与控制 · 数学 2020-06-04 Vadim Borokhov

Uplift modeling is a causal learning technique that estimates subgroup-level treatment effects. It is commonly used in industry and elsewhere for tasks such as targeting ads. In a typical setting, uplift models can take thousands of…

机器学习 · 计算机科学 2022-07-15 Zhenyu Zhao , Yumin Zhang , Totte Harinen , Mike Yung

In this paper, we present an algorithmic study on how to surpass competitors in popularity by strategic promotions in social networks. We first propose a novel model, in which we integrate the Preferential Attachment (PA) model for…

社会与信息网络 · 计算机科学 2024-09-18 Hao Liao , Sheng Bi , Jiao Wu , Wei Zhang , Mingyang Zhou , Rui Mao , Wei Chen

Despite decades of research, existing navigation systems still face real-world challenges when deployed in the wild, e.g., in cluttered home environments or in human-occupied public spaces. To address this, we present a new class of…

We present a one-fits-all programmatic approach to reason about a plethora of objectives on probabilistic programs. The first ingredient is to add a reward-statement to the language. We then define a program transformation applying a…

编程语言 · 计算机科学 2026-03-04 Philipp Schröer , Joost-Pieter Katoen

Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by…

社会与信息网络 · 计算机科学 2016-06-17 Bhushan Kotnis , Joy Kuri

We propose a new method, probabilistic divide-and-conquer, for improving the success probability in rejection sampling. For the example of integer partitions, there is an ideal recursive scheme which improves the rejection cost from…

概率论 · 数学 2015-11-25 Richard Arratia , Stephen DeSalvo

Obesity is a critical healthcare issue affecting the United States. The least risky treatments available for obesity are behavioral interventions meant to promote diet and exercise. Often these interventions contain a mobile component that…

机器学习 · 计算机科学 2023-07-18 Qiaomei Li , Kara L. Gavin , Corrine I. Voils , Yonatan Mintz

This paper proposes an Adaptive Learning Model Predictive Control strategy for uncertain constrained linear systems performing iterative tasks. The additive uncertainty is modeled as the sum of a bounded process noise and an unknown…

系统与控制 · 计算机科学 2018-04-27 Monimoy Bujarbaruah , Xiaojing Zhang , Ugo Rosolia , Francesco Borrelli

The system operator's scheduling problem in electricity markets, called unit commitment, is a non-convex mixed-integer program. The optimal value function is non-convex, preventing the application of traditional marginal pricing theory to…

综合经济学 · 经济学 2024-10-03 Conleigh Byers , Brent Eldridge

A fundamental assumption in classical mechanism design is that buyers are perfect optimizers. However, in practice, buyers may be limited by their computational capabilities or a lack of information, and may not be able to perfectly…

理论经济学 · 经济学 2022-03-28 Santiago Balseiro , Omar Besbes , Francisco Castro

In-context reinforcement learning (ICRL) leverages the in-context learning capabilities of transformer models (TMs) to efficiently generalize to unseen sequential decision-making tasks without parameter updates. However, existing ICRL…

机器学习 · 计算机科学 2026-02-10 Juncheng Dong , Bowen He , Moyang Guo , Ethan X. Fang , Zhuoran Yang , Vahid Tarokh

Brand advertising plays a critical role in building long-term consumer awareness and loyalty, making it a key objective for advertisers across digital platforms. Although real-time bidding has been extensively studied, there is limited…

计算机科学与博弈论 · 计算机科学 2026-03-10 Yuanlong Chen , Bowen Zhu , Bing Xia , Yichuan Wang

We propose a reinforcement learning-based approach to optimize conversational strategies for product recommendation across diverse industries. As organizations increasingly adopt intelligent agents to support sales and service operations,…

信息检索 · 计算机科学 2025-07-03 Kang Liu

Customer retention campaigns increasingly rely on predictive models to detect potential churners in a vast customer base. From the perspective of machine learning, the task of predicting customer churn can be presented as a binary…