相关论文: What Drives Virtual Influencer's Impact?

Thanks to the availability of large online data sets, it has become possible to quantify success in different fields of human endeavour. The study presented here contributes to this literature in evaluating the effect of social media…

We present an intelligent virtual interviewer that engages with a user in a text-based conversation and automatically infers the user's psychological traits, such as personality. We investigate how the personality of a virtual interviewer…

Complex networks are abundant in nature and many share an important structural property: they contain a few nodes that are abnormally highly connected (hubs). Some of these hubs are called influencers because they couple strongly to the…

Internet survey experiment is conducted to examine how providing peer information of evaluation about progressive firms changed individual's evaluations. Using large sample including over 13,000 observations collected by two-step…

Large-scale data resulting from users online interactions provide the ultimate source of information to study emergent social phenomena on the Web. From individual actions of users to observable collective behaviors, different mechanisms…

Public opinion is subject to peer interaction via social networks and external pressure from the media, advertising, and other actors. In this paper, we study the interaction between external and peer influence on the stochastic opinion…

Information sharing on social networks is ubiquitous, intuitive, and occasionally accidental. However, people may be unaware of the potential negative consequences of disclosures, such as reputational damages. Yet, people use social…

Human sensory processing is sensitive to the proximity of stimuli to the body. It is therefore plausible that these perceptual mechanisms also modulate the detectability of content in VR, depending on its location. We evaluate this in a…

This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the…

This study investigates the meta-issues surrounding social media, which, while theoretically designed to enhance social interactions and improve our social lives by facilitating the sharing of personal experiences and life events, often…

Much of the research in online moderation focuses on punitive actions. However, emerging research has shown that positive reinforcement is effective at encouraging desirable behavior on online platforms. We extend this research by studying…

This research study examined how the number of reviews, review scores product involvement, and product review valence affect consumers' shopping decisions. Specifically, two online experiments were conducted to examine how product review…

Augmented reality and other photo editing filters are popular methods used to modify faces online. Considering the important role of facial perception in communication, how do we perceive this increasing number of modified faces? In this…

Peer recommendation is a crowdsourcing task that leverages the opinions of many to identify interesting content online, such as news, images, or videos. Peer recommendation applications often use social signals, e.g., the number of prior…

Virtual influencers~(VIs) -- digitally constructed social-media personas -- are becoming increasingly visible in online culture, marketing, and identity formation. Yet it remains unclear whether audiences respond to them through the same…

Online communication via avatars provides a richer online social experience than text communication. This reinforces the importance of online social support. Online social support is effective for people who lack social resources because of…

Online social networks provide a medium for citizens to form opinions on different societal issues, and a forum for public discussion. They also expose users to viral content, such as breaking news articles. In this paper, we study the…

Recent advances in artificial intelligence have led to the proliferation of artificial agents in social contexts, ranging from education to online social media and financial markets, among many others. The increasing rate at which…

Recent research shows that humans are heavily influenced by online social interactions: We are more likely to perform actions which, in the past, have led to positive social feedback. We introduce a quantitative model of behavior changes in…

Influence competition finds its significance in many applications, such as marketing, politics and public events like COVID-19. Existing work tends to believe that the stronger influence will always win and dominate nearly the whole…