相关论文: Affective Computational Advertising Based on Perce…
In today's businesses, marketing has been a central trend for growth. Marketing quality is equally important as product quality and relevant metrics. Quality of Marketing depends on targeting the right person. Technology adaptations have…
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display…
Real-time Bidding (RTB) advertisers wish to \textit{know in advance} the expected cost and yield of ad campaigns to avoid trial-and-error expenses. However, Campaign Performance Forecasting (CPF), a sequence modeling task involving tens of…
Traditional online advertising systems for sponsored search follow a cascade paradigm with retrieval, pre-ranking,ranking, respectively. Constrained by strict requirements on online inference efficiency, it tend to be difficult to deploy…
Advertising images significantly impact commercial conversion rates and brand equity, yet current evaluation methods rely on subjective judgments, lacking scalability, standardized criteria, and interpretability. To address these…
Quantitative metrics are central to evaluating computer vision (CV) models, but they often fail to capture real-world performance due to protocol inconsistencies and ground-truth noise. While visual perception studies can complement these…
Agentic AI prototypes are being deployed across domains with increasing speed, yet no methodology for their structured design, governance, and prospective evaluation has been established. Existing AI documentation practices and guidelines…
Assessing aesthetic preference is a fundamental task related to human cognition. It can also contribute to various practical applications such as image creation for online advertisements. Despite crucial influences of image quality,…
Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A$^3$) such as the price,…
Sentic computing relies on well-defined affective models of different complexity - polarity to distinguish positive and negative sentiment, for example, or more nuanced models to capture expressions of human emotions. When used to measure…
Online advertising systems typically use a cascaded architecture to manage massive requests and candidate volumes, where the ranking stages allocate traffic based on eCPM (predicted CTR $\times$ Bid). With the increasing popularity of…
There is a perennial need in the online advertising industry to refresh ad creatives, i.e., images and text used for enticing online users towards a brand. Such refreshes are required to reduce the likelihood of ad fatigue among online…
The wide popularity of digital photography and social networks has generated a rapidly growing volume of multimedia data (i.e., image, music, and video), resulting in a great demand for managing, retrieving, and understanding these data.…
Forecasting click volume is a key task in digital advertising, influencing both revenue and campaign strategy. Traditional time series models rely solely on numerical data, often overlooking rich contextual information embedded in textual…
In online advertising, the inherent complexity and dynamic nature of advertising environments necessitate the use of auto-bidding services to assist advertisers in bid optimization. This complexity is further compounded in multi-channel…
We tackle the problem of understanding visual ads where given an ad image, our goal is to rank appropriate human generated statements describing the purpose of the ad. This problem is generally addressed by jointly embedding images and…
In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decisions throughout the entire lifecycle of search advertising…
Artistic inspiration remains one of the least understood aspects of the creative process. It plays a crucial role in producing works that resonate deeply with audiences, but the complexity and unpredictability of aesthetic stimuli that…
Brand advertising plays a critical role in building long-term consumer awareness and loyalty, making it a key objective for advertisers across digital platforms. Although real-time bidding has been extensively studied, there is limited…
Constraint-based causal discovery is brittle in finite-sample regimes because erroneous conditional-independence (CI) decisions can cascade into substantial structural errors. We propose Quantitative Argumentation for Causal Discovery…