相关论文: Public awareness and attitudes towards search engi…

This representative study of German search engine users (N=1,000) focuses on the ability of users to distinguish between organic results and advertisements on Google results pages. We combine questions about Google's business with…

Internet is fast becoming critically important to commerce, industry and individuals. Search Engine (SE) is the most vital component for communication network and also used for discover information for users or people. Search engine…

Information on the web is prodigious; searching relevant information is difficult making web users to rely on search engines for finding relevant information on the web. Search engines index and categorize web pages according to their…

People use search engines to find answers to questions related to their health, finances, or other socially relevant issues. However, most users are unaware that search results are considerably influenced by search engine marketing (SEM).…

This paper presents an approach to identify efficient techniques used in Web Search Engine Optimization (SEO). Understanding SEO factors which can influence page ranking in search engine is significant for webmasters who wish to attract…

Searching for medical information is both a common and important activity since it influences decisions people make about their healthcare. Using search engine optimization (SEO), content producers seek to increase the visibility of their…

People have a high level of trust in search engines, especially Google, but only limited knowledge of them, as numerous studies have shown. This leads to the question: To what extent is this trust justified considering the lack of…

Web spammers used Search Engine Optimization (SEO) techniques to increase search-ranking of web sites. In this paper we have study the essentials SEO techniques, such as; directory submission, keyword generation and link exchanges. The…

Interleaving sponsored results (advertisements) amongst organic results on search engine result pages (SERP) has become a common practice across multiple digital platforms. Advertisements have catered to consumer satisfaction and fostered…

Advertisements (ads) are an innate part of search engine business models. Advertisers are willing to pay search engines to promote their content to a prominent position in the search result page (SERP). This raises concerns about the search…

Search engines are the preferred tools for finding information on the Web. They are advancing to be the common helpers to answer any of our search needs. We use them to carry out simple look-up tasks and also to work on rather time…

Most search engines sell slots to place advertisements on the search results page through keyword auctions. Advertisers offer bids for how much they are willing to pay when someone enters a search query, sees the search results, and then…

Web search is an integral part of our daily lives. Recently, there has been a trend of personalization in Web search, where different users receive different results for the same search query. The increasing level of personalization is…

Search engines, such as Google, have a considerable impact on society. Therefore, undesirable consequences, such as retrieving incorrect search results, pose a risk to users. Although previous research has reported the adverse outcomes of…

In-degree, PageRank, number of visits and other measures of Web page popularity significantly influence the ranking of search results by modern search engines. The assumption is that popularity is closely correlated with quality, a more…

This paper investigates the composition of search engine results pages. We define what elements the most popular web search engines use on their results pages (e.g., organic results, advertisements, shortcuts) and to which degree they are…

Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…

Search engines intentionally influence user behavior by picking and ranking the list of results. Users engage with the highest results both because of their prominent placement and because they are typically the most relevant documents.…

Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise…

In todays era with the rapid growth of information on the web, makes users turn to search engines as a replacement of traditional media. This makes sorting of particular information through billions of webpages and displaying the relevant…