相关论文: Distinguishing Commercial from Editorial Content i…

A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…

Media news are making a large part of public opinion and, therefore, must not be fake. News on web sites, blogs, and social media must be analyzed before being published. In this paper, we present linguistic characteristics of media news…

The rapid adoption of large language models has introduced a new class of AI-generated fake news that coexists with traditional human-written misinformation, raising important questions about how these two forms of deceptive content differ…

Online political advertising has grown significantly over the last few years. To monitor online sponsored political discourse, companies such as Facebook, Google, and Twitter have created public Ad Libraries collecting the political ads…

Perceptual ad-blocking is a novel approach that detects online advertisements based on their visual content. Compared to traditional filter lists, the use of perceptual signals is believed to be less prone to an arms race with web…

Personalized advertisement is a crucial task for many of the online businesses and video broadcasters. Many of today's broadcasters use the same commercial for all customers, but as one can imagine different viewers have different interests…

This representative study of German search engine users (N=1,000) focuses on the ability of users to distinguish between organic results and advertisements on Google results pages. We combine questions about Google's business with…

In today's world, the presence of online disinformation and propaganda is more widespread than ever. Independent publishers are funded mostly via digital advertising, which is unfortunately also the case for those publishing disinformation…

As technology grows faster, the news spreads through social media. In order to attract more readers and acquire additional profit, some news agencies reproduce massive news in a more appealing manner. Therefore, it is essential to…

User-generated content (e.g., tweets and profile descriptions) and shared content between users (e.g., news articles) reflect a user's online identity. This paper investigates whether correlations between user-generated and user-shared…

The blurry line between nefarious fake news and protected-speech satire has been a notorious struggle for social media platforms. Further to the efforts of reducing exposure to misinformation on social media, purveyors of fake news have…

We built models with Logistic Regression and linear Support Vector Machines on a large dataset consisting of regular news articles and news from satirical websites, and showed that such linear classifiers on a corpus with about 60,000…

'Fake News' continues to undermine trust in modern journalism and politics. Despite continued efforts to study fake news, results have been conflicting. Previous attempts to analyse and combat fake news have largely focused on…

Satirical news is regularly shared in modern social media because it is entertaining with smartly embedded humor. However, it can be harmful to society because it can sometimes be mistaken as factual news, due to its deceptive character. We…

In this work, we focus on the problem of distinguishing a human written news article from a news article that is created by manipulating entities in a human written news article (e.g., replacing entities with factually incorrect entities).…

Satirical news is considered to be entertainment, but it is potentially deceptive and harmful. Despite the embedded genre in the article, not everyone can recognize the satirical cues and therefore believe the news as true news. We observe…

Accuracy is one of the basic principles of journalism. However, it is increasingly hard to manage due to the diversity of news media. Some editors of online news tend to use catchy headlines which trick readers into clicking. These…

Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…

Images and text in advertisements interact in complex, non-literal ways. The two channels are usually complementary, with each channel telling a different part of the story. Current approaches, such as image captioning methods, only examine…

Fake news is a type of pervasive propaganda that spreads misinformation online, taking advantage of social media's extensive reach to manipulate public perception. Over the past three years, fake news has become a focal discussion point in…