相关论文: Look who's watching: platform labels and user enga…

This technical report discusses three metrics of user engagement with online media. They are Commenting frequency, Voting frequency, and Voting balance. These relative figures can be derived from established, basic statistics available for…

Over the past few years, there is a heated debate and serious public concerns regarding online content moderation, censorship, and the principle of free speech on the Web. To ease these concerns, social media platforms like Twitter and…

With fact-checking by professionals being difficult to scale on social media, algorithmic techniques have been considered. However, it is uncertain how the public may react to labels by automated fact-checkers. In this study, we investigate…

We propose a novel framework for predicting the factuality of reporting of news media outlets by studying the user attention cycles in their YouTube channels. In particular, we design a rich set of features derived from the temporal…

This study explores the interplay between YouTube engagement metrics and the academic impact of cited publications within video descriptions, amid declining trust in traditional journalism and increased reliance on social media for…

In this research, we explored the efficacy of various warning label designs for AI-generated content on social media platforms e.g., deepfakes. We devised and assessed ten distinct label design samples that varied across the dimensions of…

Although it is under-studied relative to other social media platforms, YouTube is arguably the largest and most engaging online media consumption platform in the world. Recently, YouTube's scale has fueled concerns that YouTube users are…

AI-generated images are increasingly prevalent on social media, raising concerns about trust and authenticity. This study investigates how different levels of label detail (basic, moderate, maximum) and content stakes (high vs. low)…

YouTube plays an ever more important role as a political medium. Yet, the implications are to-date not well understood and difficult to analyse, since access to YouTube's statistics is limited. To address this gap, we surveyed 124 people…

YouTube, with millions of content creators, has become the preferred destination for watching videos online. Through the Partner program, YouTube allows content creators to monetize their popular videos. Of significant importance for…

The share of videos in the internet traffic has been growing, therefore understanding how videos capture attention on a global scale is also of growing importance. Most current research focus on modeling the number of views, but we argue…

The spread of misinformation through online social media platforms has had substantial societal consequences. As a result, platforms have introduced measures to alert users of news content that may be misleading or contain inaccuracies as a…

Social media feeds have become central to the Internet. Among the most visible are trending feeds, which rank content deemed timely and relevant. To examine how feed signals influence behaviors and perceptions, we conducted a randomized…

YouTube is an important source of news and entertainment worldwide, but the scale makes it challenging to study the ideas and topics being discussed on the platform. This paper presents new methods to discover and classify YouTube channels…

This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the…

Influencer marketing has become a widely used strategy for reaching customers. Despite growing interest among influencers and brand partners in predicting engagement with influencer videos, there has been little research on the relative…

Energy production and management face significant political, economic, and environmental challenges, yet the rise in information consumption through social media undermines the availability of reliable knowledge to the general public. This…

Video watching had emerged as one of the most frequent media activities on the Internet. Yet, little is known about how users watch online video. Using two distinct YouTube datasets, a set of random YouTube videos crawled from the Web and a…

Representation shapes public attitudes and behaviors. With the recent advances and rapid adoption of LLMs, the way these systems are introduced will negotiate societal expectations for their role in high-stakes domains like health. Yet it…

Unlike traditional media, social media typically provides quantified metrics of how many users have engaged with each piece of content. Some have argued that the presence of these cues promotes the spread of misinformation. Here we…