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The packaging model of Android apps requires the entire code necessary for the execution of an app to be shipped into one single apk file. Thus, an analysis of Android apps often visits code which is not part of the functionality delivered…

A growing concern with advertisement libraries on Android is their ability to exfiltrate personal information from their host applications. While previous work has looked at the libraries' abilities to measure private information on their…

This paper investigates changes over time in the behavior of Android ad libraries. Taking a sample of 100,000 apps, we extract and classify the ad libraries. By considering the release dates of the applications that use a specific ad…

In-app advertising closely relates to app revenue. Reckless ad integration could adversely impact app reliability and user experience, leading to loss of income. It is very challenging to balance the ad revenue and user experience for app…

A wide variety of smartphone applications today rely on third-party advertising services, which provide libraries that are linked into the hosting application. This situation is undesirable for both the application author and the…

The Android market is a place where developers offer paid and-or free apps to users. Free apps are interesting to users because they can try them immediately without incurring a monetary cost. However, free apps often have limited features…

This paper reports a large-scale study that aims to understand how mobile application (app) vulnerabilities are associated with software libraries. We analyze both free and paid apps. Studying paid apps was quite meaningful because it…

Android app developers extensively employ code reuse, integrating many third-party libraries into their apps. While such integration is practical for developers, it can be challenging for static analyzers to achieve scalability and…

Ads are an important revenue source for mobile app development, especially for free apps, whose expense can be compensated by ad revenue. The ad benefits also carry with costs. For example, too many ads can interfere the user experience,…

"Incentivized" advertising platforms allow mobile app developers to acquire new users by directly paying users to install and engage with mobile apps (e.g., create an account, make in-app purchases). Incentivized installs are banned by the…

Prior spending shutoff experiments in search advertising have found that paid ads cannibalize organic traffic. But it is unclear whether the same is true for other high volume advertising channels like mobile display advertising. We…

Online advertisers and analytics services (or trackers), are constantly tracking users activities as they access web services either through browsers or a mobile apps. Numerous tools such as browser plugins and specialized mobile apps have…

Android applications are frequently plagiarized or repackaged, and software obfuscation is a recommended protection against these practices. However, there is very little data on the overall rates of app obfuscation, the techniques used, or…

Third-party library reuse has become common practice in contemporary software development, as it includes several benefits for developers. Library dependencies are constantly evolving, with newly added features and patches that fix bugs in…

We present the results of the first large-scale study into Android markets that offer modified or modded apps: apps whose features and functionality have been altered by a third-party. We analyse over 146k (thousand) apps obtained from 13…

The difficulty of large scale monitoring of app markets affects our understanding of their dynamics. This is particularly true for dimensions such as app update frequency, control and pricing, the impact of developer actions on app…

In the mobile app ecosystem, developers receive ad revenue by placing ads in their apps and releasing them for free. While there is evidence that users do not like ads, we do not know what are the aspects of ads that users dislike nor if…

Continuous Integration (CI) and Continuous Delivery (CD) have been demonstrated to be effective in facilitating software building, testing, and deployment. Many research studies have investigated and subsequently improved their working…

The Android ecosystem is vulnerable to issues such as app repackaging, counterfeiting, and piracy, threatening both developers and users. To mitigate these risks, developers often employ code obfuscation techniques. However, while effective…

The integration of AI techniques has become increasingly popular in software development, enhancing performance, usability, and the availability of intelligent features. With the rise of large language models (LLMs) and generative AI,…