相关论文: Facebook Ad Engagement in the Russian Active Measu…

A click on an item is arguably the most widely used feature in recommender systems. However, a click is one out of 174 events a browser can trigger. This paper presents a framework to effectively collect and store data from event streams. A…

Accurately predicting sports viewership is crucial for optimizing ad sales and revenue forecasting. Social media platforms, such as Reddit, provide a wealth of user-generated content that reflects audience engagement and interest. In this…

State-sponsored influence operations (SIOs) have become a pervasive and complex challenge in the digital age, particularly on social media platforms where information spreads rapidly and with minimal oversight. These operations are…

Polarization, declining trust, and wavering support for democratic norms are pressing threats to U.S. democracy. Exposure to verified and quality news may lower individual susceptibility to these threats and make citizens more resilient to…

Inflation is one of the most important macroeconomic indicators that have a great impact on the population of any country and region. Inflation is influenced by range of factors, one of which is inflation expectations. Many central banks…

Online advertising is a huge, rapidly growing advertising market in today's world. One common form of online advertising is using image ads. A decision is made (often in real time) every time a user sees an ad, and the advertiser is eager…

Predicting how a user responds to news events enables important applications such as allowing intelligent agents or content producers to estimate the effect on different communities and revise unreleased messages to prevent unexpected bad…

Nowadays, video ads spread through numerous online platforms, and are being watched by millions of viewers worldwide. Big brands gauge the liking and purchase intent of their new ads, by analyzing the facial responses of viewers recruited…

In this work we study, on a sample of 2.3 million individuals, how Facebook users consumed different information at the edge of political discussion and news during the last Italian electoral competition. Pages are categorized, according to…

The 2022 Russian invasion of Ukraine was accompanied by a large-scale, pro-Russian propaganda campaign on social media. However, the strategy behind the dissemination of propaganda has remained unclear, particularly how the online discourse…

There is evidence that Russia's Internet Research Agency attempted to interfere with the 2016 U.S. election by running fake accounts on Twitter - often referred to as "Russian trolls". In this work, we: 1) develop machine learning models…

Clickbait (headlines) make use of misleading titles that hide critical information from or exaggerate the content on the landing target pages to entice clicks. As clickbaits often use eye-catching wording to attract viewers, target contents…

The paper describes the RuSentNE-2023 evaluation devoted to targeted sentiment analysis in Russian news texts. The task is to predict sentiment towards a named entity in a single sentence. The dataset for RuSentNE-2023 evaluation is based…

Social media platforms have become a hub for political activities and discussions, democratizing participation in these endeavors. However, they have also become an incubator for manipulation campaigns, like information operations (IOs).…

Social media users who report content are key allies in the management of online misinformation, however, no research has been conducted yet to understand their role and the different trends underlying their reporting activity. We suggest…

We demonstrate that effortlessly accessible digital records of behavior such as Facebook Likes can be obtained and utilized to automatically distinguish a wide range of highly delicate personal traits including: life satisfaction, cultural…

User activities can influence their subsequent interactions with a post, generating interest in the user. Typically, users interact with posts from friends by commenting and using reaction emojis, reflecting their level of interest on…

Personalized article recommendation is important to improve user engagement on news sites. Existing work quantifies engagement primarily through click rates. We argue that quality of recommendations can be improved by incorporating…

The article presents a study of some characteristics of post and comment publishing in the Russian segment of Facebook. A number of non-trivial results has been obtained. For example, a significant anomaly has been detected in the number of…

Information-based attacks on social media, such as disinformation campaigns and propaganda, are emerging cybersecurity threats. The security community has focused on countering these threats on social media platforms like X and Reddit.…