相关论文: Facebook Ad Engagement in the Russian Active Measu…
The quality of user experience online is affected by the relevance and placement of advertisements. We propose a new system for selecting and displaying visual advertisements in image search result sets. Our method compares the visual…
Sentiment analysis or opinion mining has become an open research domain after proliferation of Internet and Web 2.0 social media. People express their attitudes and opinions on social media including blogs, discussion forums, tweets, etc.…
Text actionability detection is the problem of classifying user authored natural language text, according to whether it can be acted upon by a responding agent. In this paper, we propose a supervised learning framework for domain-aware,…
Social media expose millions of users every day to information campaigns --- some emerging organically from grassroots activity, others sustained by advertising or other coordinated efforts. These campaigns contribute to the shaping of…
Election prediction has long been an evergreen in political science literature. Traditionally, such efforts included polling aggregates, economic indicators, partisan affiliation, and campaign effects to predict aggregate voting outcomes.…
Diverse and enriched data sources are essential for commercial ads-recommendation models to accurately assess user interest both before and after engagement with content. While extended user-engagement histories can improve the prediction…
Social media platforms heavily changed how users consume and digest information and, thus, how the popularity of topics evolves. In this paper, we explore the interplay between the virality of controversial topics and how they may trigger…
Russian propaganda outlet RT (formerly, Russia Today) produces content in seven languages. There is ample evidence that RT's communication techniques differ for different language audiences. In this article, we offer the first comprehensive…
Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international…
Infographics are widely used in social media to convey complex information, yet how they influence users' affects remains underexplored due to the scarcity of relevant datasets. To address this gap, we introduce a 3.5k-sample…
Political news on social media rarely circulates in isolation: audiences actively engage, react, and clash. Whether these interactions reflect agreement or conflict may depend on the ideological discrepancy between publishers and the news…
In order to keep up with the demand of curating the deluge of crowd-sourced content, social media platforms leverage user interaction feedback to make decisions about which content to display, highlight, and hide. User interactions such as…
Social media provides a critical communication platform for political figures, but also makes them easy targets for harassment. In this paper, we characterize users who adversarially interact with political figures on Twitter using…
Many recommender systems optimize a linear weighting of different user behaviors, such as clicks, likes, and shares. We analyze the optimal choice of weights from the perspectives of both users and content producers who strategically…
Websites employ third-party ads and tracking services leveraging cookies and JavaScript code, to deliver ads and track users' behavior, causing privacy concerns. To limit online tracking and block advertisements, several ad-blocking (black)…
The degree of concentration, enthusiasm, optimism, and passion displayed by individual(s) while interacting with a machine is referred to as `user engagement'. Engagement comprises of behavioral, cognitive, and affect related cues. To…
Evaluation of intelligent assistants in large-scale and online settings remains an open challenge. User behavior-based online evaluation metrics have demonstrated great effectiveness for monitoring large-scale web search and recommender…
There is a perennial need in the online advertising industry to refresh ad creatives, i.e., images and text used for enticing online users towards a brand. Such refreshes are required to reduce the likelihood of ad fatigue among online…
Advertising, long the financial mainstay of the web ecosystem, has become nearly ubiquitous in the world of mobile apps. While ad targeting on the web is fairly well understood, mobile ad targeting is much less studied. In this paper, we…
The social brain hypothesis fixes to 150 the number of social relationships we are able to maintain. Similar cognitive constraints emerge in several aspects of our daily life, from our mobility up to the way we communicate, and might even…