相关论文: Approximation algorithms for the MAXSPACE advertis…
In the MAXSPACE problem, given a set of ads A, one wants to place a subset A' of A into K slots B_1, ..., B_K of size L. Each ad A_i in A has size s_i and frequency w_i. A schedule is feasible if the total size of ads in any slot is at most…
Sponsored search auctions are commonly modeled as an assignment of a fixed set of slots (positions) to a set of advertisers, with welfare maximization being reducible to a standard matching problem. Motivated by modern ad formats, we study…
We consider the revenue maximization problem in social advertising, where a social network platform owner needs to select seed users for a group of advertisers, each with a payment budget, such that the total expected revenue that the owner…
We consider the optimal pricing problem for a model of the rich media advertisement market, as well as other related applications. In this market, there are multiple buyers (advertisers), and items (slots) that are arranged in a line such…
Ad auctions in sponsored search support ``broad match'' that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving more expressiveness to advertisers, this feature makes it challenging…
Online advertising platforms must decide how to allocate multiple ads across limited screen real estate, where each ad's effectiveness depends not only on its own placement but also on nearby ads competing for user attention. Such spatial…
We study a natural model of coordinated social ad campaigns over a social network, based on models of Datta et al. and Aslay et al. Multiple advertisers are willing to pay the host - up to a known budget - per user exposure, whether the…
We consider the "Offline Ad Slot Scheduling" problem, where advertisers must be scheduled to "sponsored search" slots during a given period of time. Advertisers specify a budget constraint, as well as a maximum cost per click, and may not…
Billboard Advertisement has emerged as an effective out-of-home advertisement technique where the goal is to select a limited number of slots and play advertisement content over there with the hope that this will be observed by many people,…
We consider the classic problem of scheduling a set of n jobs non-preemptively on a single machine. Each job j has non-negative processing time, weight, and deadline, and a feasible schedule needs to be consistent with chain-like precedence…
In the problem called single resource constraint scheduling, we are given $m$ identical machines and a set of jobs, each needing one machine to be processed as well as a share of a limited renewable resource $R$. A schedule of these jobs is…
A company provides a service at different time slots, each slot being endowed with a capacity. A non-atomic population of users is willing to purchase this service. The population is modeled as a continuous measure over the preferred times.…
The data broadcast problem is to find a schedule for broadcasting a given set of messages over multiple channels. The goal is to minimize the cost of the broadcast plus the expected response time to clients who periodically and…
We present an extremely simple polynomial-space exponential-time $(1-\varepsilon)$-approximation algorithm for MAX-k-SAT that is (slightly) faster than the previous known polynomial-space $(1-\varepsilon)$-approximation algorithms by Hirsch…
We consider the problem of finding patrol schedules for $k$ robots to visit a given set of $n$ sites in a metric space. Each robot has the same maximum speed and the goal is to minimize the weighted maximum latency of any site, where the…
In the Bidder Selection Problem (BSP) there is a large pool of $n$ potential advertisers competing for ad slots on the user's web page. Due to strict computational restrictions, the advertising platform can run a proper auction only for a…
The problem of non-monotone $k$-submodular maximization under a knapsack constraint ($\kSMK$) over the ground set size $n$ has been raised in many applications in machine learning, such as data summarization, information propagation, etc.…
In billboard advertisement, a number of digital billboards are owned by an influence provider, and several commercial houses (which we call advertisers) approach the influence provider for a specific number of views of their advertisement…
The Ad Types Problem (without gap rules) is a special case of the assignment problem in which there are $k$ types of nodes on one side (the ads), and an ordered set of nodes on the other side (the slots). The edge weight of an ad $i$ of…
Nowadays, billboard advertising has emerged as an effective advertising technique due to higher returns on investment. Given a set of selected slots and tags, how to effectively assign the tags to the slots remains an important question. In…