相关论文: Online Advertising Security: Issues, Taxonomy, and…

Online advertising, as the vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is a challenge in online…

The exponential growth of the web and its benefits can be attributed largely to its open model where anyone with internet connection can access information on the web for free. This has created unprecedented opportunities for various…

The online advertising market has recently reached the 500 billion dollar mark. To accommodate the need to match a user with the highest bidder at a fraction of a second, it has moved towards a complex, automated and often opaque model that…

Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…

Online advertising is currently the greatest source of revenue for many Internet giants. The increased number of specialized websites and modern profiling techniques, have all contributed to an explosion of the income of ad brokers from…

The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…

Digital commerce thrives on advertising, with many of the largest technology companies relying on it as a significant source of revenue. However, in the context of information-seeking behavior, such as search, advertising may degrade the…

In the wake of the arrival of digital media, the Internet, the web, and online social media, a flood of new cyber security research questions have emerged. There is a lot of money being lost around the world because of cyber-attacks. As a…

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click…

Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…

Internet technology is so pervasive today, for example, from online social networking to online banking, it has made people's lives more comfortable. Due the growth of Internet technology, security threats to systems and networks are…

The online advertising management platform has become increasingly popular among e-commerce vendors/advertisers, offering a streamlined approach to reach target customers. Despite its advantages, configuring advertising strategies correctly…

Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…

We consider the problem of designing optimal online-ad investment strategies for a single advertiser, who invests at multiple sponsored search sites simultaneously, with the objective of maximizing his average revenue subject to the…

In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than…

In recent years, ransomware has been one of the most notorious malware targeting end users, governments, and business organizations. It has become a very profitable business for cybercriminals with revenues of millions of dollars, and a…

Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…

The economics of an internet crime has newly developed into a field of controlling black money. This economic approach not only provides estimated technique of analyzing internet crimes but also gives details to analyzers of system…

Surfing on the internet boom, the digital marketing industry has seen an exponential growth in the recent years and is often at the origin of the financial success of the biggest tech firms. In this paper we study the current landscape of…

The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…